Consumer Buying Decision Making: Ryanair

CONSUMER BUYING DECION MAKING :
RYANAIR

Table of content
 INTRODUCTION
 CONSUMER DECISION MAKING PROCESS
 APPLICATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Consumer behaviors interest are examined on marketing strategies which includes ideas, thoughts, belief
and values to build strong promotional strategies to enter into global market.
 Thus, to achieve success in company, it includes the appropriate research which is conducted to determine
the availability of the products in market. It also includes designing the products so that customer are
attracted towards such designing if they find it unique and useful.
 Present report is based on Ryanair which is the Irish airline company founded on 28 Nov 1984. Ryanair
carry the renowned brand image in market and also they promote the company through attractive slogan
“Low fare prices made journey simple”.
 This report will includes the different elements of the marketing concepts and also societal marketing
orientation in respect of improving its effectiveness to expand business globally.