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Ryanair's Consumer buying decision making

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Added on  2023-01-19

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This presentation explores the consumer buying decision making process of Ryanair, an Irish budget airline. It discusses the steps involved in the process and highlights the advantages and disadvantages of this approach. The presentation concludes with the importance of evaluating consumer behavior for enhancing satisfaction and making good buying decisions.

Ryanair's Consumer buying decision making

   Added on 2023-01-19

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Ryanair's Consumer buying decision
making
Ryanair's Consumer buying decision making_1
INTRODUCTION
Ryanair DAC is an Irish budget airline founded in the year 1984 and
headquarter was founded in Swords, Dublin, Ireland. In this project
online services for ticket booking is introduced because it will help in
facilitating consumers regarding booking procedure. Together with this
through online system more and more consumers can be attracted to
enjoy services with Ryanair. Online services will provided facility for
checking availability of flights and routes served by company.
\
Ryanair's Consumer buying decision making_2
Overview of Company
Ryanair airlines fly to 225 destinations and employing approx 17500
employees. Total revenue of the company is €7.151 billion in the
year 2018 which provides net income of €1.145 billions. Companies
total assets is of €12.36 billion and total equity employed in
business is amounted as €4.469 billions. Company is serving large
number of consumers at nominal prices.
Ryanair's Consumer buying decision making_3
Customer Buying decision making
process
Consumer decision making is a process that
involves series of activities for buying
decision making. For example- what
needs to be purchased and various
products and services available to meet
that need. Steps that are involved in
buying decision making process adopted
by Ryanair airline for online ticket
booking services are as follows-
Ryanair's Consumer buying decision making_4

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