Marketing Principles & Practice

Consumer buying decision making
for Online Ticket Booking services

INTRODUCTION
Ryanair company is operation its airline business since 1984 as a
part of Danren Enterprises. Initially, it has the options of 15 seats
confined to the locations like Waterford and Gatewick but now there
are various routes that has been added by company.

Customer decision making process for
Ryanair company
Customer decision making is the process under which the
customer analyse their need which they need to fulfil and
gather the information regarding various alternatives available
in the market in order to make adequate decision.

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Need Recognition: Within first stage that is need recognition the
customer itself find absence of certain need and they find difficulty
to fill the gap. So when the business determine the emerging need of
customer then it acts as an opportunity for them which they need to
resolve in order to satisfy the customer.