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Principles of Marketing: Elements of Marketing Mix, Market Segmentation, Market Research Methods, Impact of Technology

   

Added on  2023-06-10

9 Pages528 Words58 Views
Marketing
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Marketing Principle
Activity 2
Principles of Marketing: Elements of Marketing Mix, Market Segmentation, Market Research Methods, Impact of Technology_1

IntroductionIntroduction
• This presentation has been prepared for the Board of
Directors so that they understand the principles of
marketing.
• It focuses on explanations regarding the elements of
marketing mix, methods of market segmentation, its
advantages, methods of market research and impact of
technology on the marketing activities.
Principles of Marketing: Elements of Marketing Mix, Market Segmentation, Market Research Methods, Impact of Technology_2

Elements of Marketing mixElements of Marketing mix
The elements of marketing mix are also known as the
7P’s of Marketing. The 7 P’s are :
•Product
•Price
•Place
•Promotion
•Packaging
•Positioning
•People
Principles of Marketing: Elements of Marketing Mix, Market Segmentation, Market Research Methods, Impact of Technology_3

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