Marketing Principles and Techniques INTRODUCTION 3 TASK 13 1.1: Concept of marketing 3 1.2: Market segmentation 4 || 1.3: Marketing mix 4 TASK 25 Performing marketing research 5 TASK 36 3.1: Method used for E-market product and services6 3.2: Ways companies used to manage their online images7 TASK 47 Applying your learning 7 CONCLUSION 12 REFERENCES 13 1 INTRODUCTION Product Marketing is the action of business of advertising and selling products and services including promotion and market research.