Marketing Principles for Ventura Boats: SWOT Analysis and Ansoff's Matrix

Running head: MARKETING PRINCIPLES
Topic: Marketing Principles
Name of the Student:
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1MARKETING PRINCIPLES
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 SWOT Analysis.........................................................................................................................2
3.0 Threats and Opportunities Analysis...........................................................................................4
3.1 Analysis of Threats................................................................................................................4
3.2 Analysis of Opportunities......................................................................................................4
4.0 Ansoff’s Matrix.........................................................................................................................5
4.1 Market Penetration.................................................................................................................5
4.2 Market Development.............................................................................................................5
4.3 Product Development............................................................................................................5
4.4 Diversification.......................................................................................................................5
5.0 Recommendations......................................................................................................................6
5.1 Global Expansion with both Existing and Improved Boats...................................................6
5.2 Adoption of Advanced Technology.......................................................................................6
5.3 New and customized Boat Models in Australian Market......................................................7
6.0 Conclusion.................................................................................................................................7
Reference List..................................................................................................................................8

2MARKETING PRINCIPLES
1.0 Introduction
Marketing principles are the set of activities designed for creating, developing and
delivering product offerings to the customers. Ventura Boats is a popular boat building company
in Australia offering retro designed and luxurious boats. The study will analyze the threats and
opportunities of organization after performing its SWOT analysis. Apart from that, the study will
also assess the Ansoff matrix in respect to this organization. Furthermore, based on the Ansoff
matrix and threats and opportunities, the study will also provide proper strategic alternatives to
the organization for its business improvement.
2.0 SWOT Analysis
SWOT ANALYSIS OF VENTURA BOATS
STRENGTH  Retro design and high-quality boats of Ventura Boats are highly
attractive to the customers
 Strong reserve of cash has made the strength of the organization
 Small sized and luxurious boats define the status and comfort of the
consumers
 Highly skills and knowledgeable employees has built the success level
of the organization (Ventura-boats.com 2018)
WEAKNESS  Lack of experience in overseas market is affecting the overall profit
level of the organization
 Traditional methods and backdated technologies is hindering business
advancement
 Lack of new models is reducing the attraction of the customers