Marketing Principles: SWOT Analysis, Ansoff’s Matrix, Threat and Opportunity Analysis, Strategic Recommendation

Running head: MARKETING PRINCIPLES
Marketing Principles
Name of the Student
Name of the University
Author’s Note

1MARKETING PRINCIPLES
Table of Contents
SWOT Analysis...............................................................................................................................2
Ansoff’s Matrix...............................................................................................................................3
Threat and Opportunity Analysis.....................................................................................................4
Strategic Recommendation..............................................................................................................5
References........................................................................................................................................7

2MARKETING PRINCIPLES
SWOT Analysis
STRENGHTS WEAKNESSES
 Strong reserve of cash is a major
strength of OzCo.
 Strong growth of OzCo is a major
strength of the company.
 To be a market leader in Australian
market is another major strength of the
company.
 The high quality of luxury products is
a significant strength of OzCo (Kotler
and Armstrong 2013).
 Lack of experience for business in the
overseas market is a major weakness
for OzCo.
 In the era of technological
development, relaying upon the
traditional and outdated methods and
materials is a crucial weakness for the
company.
 Absence of new models of boats can
be considered as a weakness for the
company as it is declining OzCo’s
market portfolio.
 Low morale of the employees along
with their tendency to leave the
company is a significant weakness of
OzCo.
OPPORTUNITIES THREATS
 Faster growth in the overseas market
is a major business opportunity for
OzCo.
 The introduction of efficient
technology in the material and
manufacturing process can provide
opportunities to the business of OzCo.
 The fewer amount of restrictions on
the use of the traditional boats by the
overseas government can provide
significant business opportunity for
 The reduction in the size of Australia
domestic market is a major threat.
 The presence of substitute products is
another major threat of OzCo.
 The legislation of Australian
government to out restriction on the
use of some of the old boats of OzCo
is a major threat for the organization.
 The tendency of the technologically-
advanced boat builders to acquire the
small companies like OzCo can be a