Marketing Principles

Marketing Principles

EXECUTIVE SUMMARY
Marketing is most important activity which is leading management to overcome from
complex situation through formulating creative plans to draw the attention of customers towards
organisational products and services. It refers marketing plans also assist business firm to enter
into global market for completing their work within an effective manner. Marketing mix and
STP process are two pillars of marketing which leads management to organise and monitor all
actions as per organisation goals and objectives. Further, secondary research aspects are also
included which are utilised for making long term future plans to sustain in global market.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Current situation for business.................................................................................................4
Development of marketing strategy.......................................................................................4
Implement of marketing mix for improving growth and market share for organisation........5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8