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Marketing Process of McDonald | Report

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Added on  2020-01-28

Marketing Process of McDonald | Report

   Added on 2020-01-28

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MARKETINGPRINCIPLES
Marketing Process of McDonald | Report_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Various elements of marketing process with reference to McDonald's...........................11.2 Benefits and costs of marketing orientation.....................................................................2TASK 2............................................................................................................................................22.1 Marco and micro environmental factors affecting the marketing decision of McDonald's................................................................................................................................................22.2 Segmentation criteria that can be used by McDonald's....................................................32.3 Targeting strategies that can be used by the McDonald's.................................................42.4 Examining how buyers behaviour affects the marketing activities..................................42.5 proposing a new positioning.............................................................................................5TASK 3............................................................................................................................................53.1 Ways of developing a McDonald's products in order to confirm that competitiveadvantages is sustained...........................................................................................................53.2 Distribution strategies used by McDonald's.....................................................................63.3 Pricing strategies used by McDonald's.............................................................................63.4 promotional activities of McDonald's and they have used it to achieve the marketingobjectives................................................................................................................................73.5 Analysis of additional elements of marketing mix...........................................................7TASK 4............................................................................................................................................84.1 Planning marketing mix for two segments in the consumer markets with reference toMcDonald's.............................................................................................................................84.2 difference in marketing products and services to business rather than consumers..........94.3 Difference between international marketing and domestic marketing in respect toMcDonald's.............................................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES................................................................................................................................1
Marketing Process of McDonald | Report_2
TABLE OF ILLUSTRATIONSFigure 1: PESTLE Model................................................................................................................3Figure 2: SWOT Model...................................................................................................................4Figure 3: Marketing Mix.................................................................................................................9
Marketing Process of McDonald | Report_3
INDEX OF TABLETable 1: Differences between international and domestic marketing...........................................11
Marketing Process of McDonald | Report_4

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