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Marketing Principles of McDonald's : Report

   

Added on  2020-01-15

16 Pages4060 Words156 Views
MARKETING PRINCIPLES1
Marketing Principles of McDonald's : Report_1
TABLE OF CONTENTIntroduction......................................................................................................................................4Task 1 Understand the concept and process of marketing..............................................................41.1 The elements of marketing process.......................................................................................41.2 Benefits and costs of a marketing orientation program for McDonald's...............................5Task 2 Be able to use the concepts of segmentation, targeting and positioning.............................62.1 Show macro and micro factors which influence marketing decisions..................................62.2 Propose segmentation criteria to be used for products in different markets..........................72.3 Choose a targeting strategy for a selected product and service.............................................72.4 How buyer behavior affects marketing activities in different buying situations...................72.5 New positioning strategy for McDonald's.............................................................................8Task 3 Understand the individual elements of the extended marketing mix...................................83.1 Explain how products are developed to sustain competitive advantage................................83.2 How distribution is arranged to provide customer convenience...........................................93.3 How prices are set to reflect organization's objectives and market conditions.....................93.4 How promotional activities are integrated to achieve marketing objectives.........................93.5 Analyze additional elements of extended marketing mix....................................................10Task 4 Be able to use the marketing mix in different contexts.....................................................114.1 Plan marketing mixes for two different segments in consumer markets.............................114.2 Difference between B2B and B2C market..........................................................................124.3 Differentiate between international marketing and domestic marketing.............................13Conclusion.....................................................................................................................................13References......................................................................................................................................142
Marketing Principles of McDonald's : Report_2
TABLE OF FIGURES3
Marketing Principles of McDonald's : Report_3
Figure 1: Elements of marketing process........................................................................................5Figure 2: Extended elements of marketing mix.............................................................................10Figure 3: Elements of marketing mix............................................................................................124
Marketing Principles of McDonald's : Report_4

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