Marketing Process & Planning for Desklib Online Library

This article discusses the marketing process & planning for Desklib, an online library for study material. It covers the marketing concept, functions, mix and planning for Desklib. The article also evaluates how the marketing mix adopted by Desklib contributes to the success of the organization in meeting their overall business objectives. Recommendations are provided for Desklib to focus more on product development and use social media platforms to know the needs of the customers. The article concludes by emphasizing the importance of marketing planning for an organization to achieve its marketing objectives.