Unit 2 Marketing Process & Planning - Desklib

This article discusses the concept, role, analysis, and mix of marketing process and planning in Unit 2 of Higher National Diploma in Business Management. It includes an evaluation of TESCO's marketing strategies and their contribution to the organization's success. The article also provides recommendations for effective marketing strategies. Desklib offers solved assignments, essays, and dissertations on this topic.

Higher National Diploma in Business
Management
Unit 2 Marketing Process & Planning
The Marketing Concept,
Functions and Mix (Part 1)
Marketing Planning (Part 2)
Name:
ID:
1

Table of Content
Part 1: Briefing Paper
1.0 Introduction p
2.0 An explanation of the concept/definition of marketing in the 21st century
p
3.0 Description of the role of marketing function with examples from the
chosen organisation p
4.0 An analysis of how the marketing function works and interacts with other
departments p
5.0 An explanation of the extended marketing mix and examples from selected
supermarket p
2.0 An evaluation of how the marketing mix adopted by the selected
business (or business unit) contributes to the success of the organisation in
meeting their overall business objectives p
3.0 Recommendations p
9.0 Conclusions p
References p
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1.0 Introduction
Marketing process and planning refers to defining and organizing the objectives of
their company with the help of their product. In this process specific strategies are used by
organization to increase their market share and profit between the competitors. It includes
effective distribution channel, promotional strategies and allocation of budget for the plan.
The company which is chosen for understanding the marketing plan effectively are TESCO.
TESCO plc is a multinational retail based company and is headquartered in United Kingdom.
The company was established in 1919 and it is the largest retail brand in the world in terms of
generating revenue. This report is prepared according to the analysis of various departmental
functions. It includes marketing, human resource and finance and these department are are
closely connected with each other for run the operational activities smoothly. This report is
prepared on the basis of secondary data which includes newspapers, journals, magazines and
so on.
2.0 An explanation of the concept/definition of marketing in
the 21st century
Marketing basically refers to popularise the product or brand image between the
consumers in market (Astriyani and Febriatmoko, 2021). Before 21st century the facilities are
very less for doing the advertising strategies which includes TV, radios and others. Due to
this reason before 21st century the advertising are done by organization in slow mode. But in
present time organization used various strategies for popularising the product in fast manner.
It includes advertising, digital marketing and personal selling and with the help of these
strategies brand image is highly impact in mind of the consumers in positive way. But in
today's time the highly used strategy is social media and advertising because these two
methods are highly consumed by the customers on daily basis.
3.0 Description of the role of marketing function with
examples from the chosen organisation
Different types of marketing activities are very important to maintain the brand image and
portfolio of organization constantly in long time. In marketing various activities are done to
attract the consumers for buying the product which are described below -
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 Conducting campaign management – In this stage company introducing prototype
product in various locations in front of the consumers (Badhan, Modi and Dodrajka,
2018). With the help of this method the the desires of the customers are easily
increased and then finally tried their product in free of cost or in less price. In this
method the communication are also essential by the employees for convenience the
users easily. In context to TESCO, management must facilitate effective training to
employees which leads to enhance their communication skills for increasing the
organizational productivity.
 Creating effective content - It means that organization must facilitate reliable and
meaningful information to employees (Del Carpio Montalvo, 2020). Because reliable
content is highly essential for employees to provide best quality product and services
to customers easily. For create attractive content in their websites with various
designs talented employees are used by organization. It leads to staying time of
consumers through online mode through long time. In context to TESCO,
management must put reliable content in their official websites or in their store which
is highly essential for customers for purchasing right product easily.
 Effective supply chain management – It is a very important source or element to
maintain effective connectivity between the producer and company for long time.
With help of effective distribution channel organization delivered the product to
consumers in time (Jono and Ardila, 2018). In context to TESCO, management
established supply chain in effective manner with the help of technology. In this
method consumer convenience are easily increased for buying the product from any
location.
4.0 An analysis of how the marketing function works and
interacts with other departments
Interrelation of marketing function with other departments -
 Relation between marketing and HR – HR and marketing department has a close
relation with each other. Because human resource has the responsibilities to prepare
various policies and strategies for run the marketing activities. For example in
organization for the return and replacement policies are made by HR department. It
leads to maintain friendly relations with customers and positive feedback also
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received by users for long time (Nurchayati, Musprihadi and Suparmi, 2022).
Therefore flexible policies are also essential for employees with in the organization to
maintain their effective productivity in long term.
 Relation between marketing and finance – Finance department has high close
relation with marketing department in the aspect of expenditure (Sopang, 2021).
Because for every marketing activity funds are decided and provided by the finance
department. The other main function of finance department manage the expense of
whole company activities systematically. In context to Tesco, management
maintained records of expenditure effectively with help of equipments.
 Relation between marketing and IT – It are highly connected with marketing for
increasing popularity of their product globally between the customers. Because
without popularity of the organization or product sales and demand by the consumers
are not easily increased. It leads to decrease the productivity and work efficiency of
organization in long run. For increasing the popularity of organization IT and
marketing both department used reliable information in official websites to attract the
consumers easily.
5.0 An explanation of the extended marketing mix and
examples from selected supermarket
Marketing mix is a tool which is used by organization to analyse the various functional areas
within the organization. For analysing different functional areas systematically 7 P's are
included in this strategy which are described below -
 Product – It refers to increase the availability of product in their store or in online
mode for offering best quality service or products to customers.
 Price – Pricing refers to in which price organization attract the customers in large
number for increasing the sale of their product.
 Place – It refers to in which place company's launched or introduced their product
between the customers. In this method informations are also directly connected to
consumers in short period.
 Promotion – It refers to promote the product or company through various activities
which includes advertising, digital marketing, personal selling and so on.
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 People – Here people refers to the employees with in the organization who played
the major to facilitate best quality service to customers.
 Process – It refers to effective supply chain management or the process of delivering
goods to customers in time (Soudikar, 2018). Because when the customers received
product without any damage then user are highly satisfied for long time.
 Physical evidence – It is basically refers to proof or evidence which is formed at the
time of buying any product from the customers.
The company's which is chosen for analysing the marketing mix are TESCO and
Sainsbury which are described below -
Marketing 7 P's TESCO Sainsbury
Product It is one of the company who
facilitate more than 40,000 to
consumers globally in their
stores in different locations
(Srinivasan and Hanssens,
2018). It includes food,
electronics, clothing and
financial services in various
locations.
Sainsbury is one of the
organization who mostly
deals fashionable and healthy
products in their retail store.
It includes cloths, shoes, and
health and beauty products.
They facilitate more than
30,000 products globally to
customers in different
locations.
Price In pricing TESCO always
maintained the low price in
their product in all categories
with out reducing the quality.
It leads to increase the trust of
consumers towards
organization for long time.
But in Sainsbury fixed their
different prices according to
various customer segment or
targets. It means that in some
products their prices are very
high which is highly
favourable only for upper and
middle class segments. In
leads to decrease the loss of
customers in large number.
Place In this stage company used
the well established
distribution channel for
expand their organization in
various locations with
different names. It includes
Tesco superstore, Tesco
express, Tesco metro and so
on.
It is one of the organisation
who used technology in
various locations for
increasing the convenience of
users to purchase the product
in low time through online
mode. Technology includes
self service checkout in store
and use of Amazon's “just
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walk out” for doing payment
in cashless way.
Promotion Due to maintaining low price
in their product, the
promotional activities
affected easily in the minds of
consumers. It includes
increasing the brand image of
organization for long time.
Promotional activities
includes Sponsoring chartable
events, offering discounts and
so on.
It is one of the company
company who mostly focused
those strategies which
increase awareness of the
product in fast way between
the public (Vakili,
Neyebzadeh, and
Yadegariyan, 2019). It
includes television,
newspapers, radios and so on.
The main purpose of using
this method by organization
to sell the products directly to
consumers.
People Highly talented and skilled
employees are used by tesco
within the organization
internally for suggesting right
product to consumers. It is
helpful for achieving their
vision, mission and objectives
in long term.
In this stage the reliable
suppliers are used by
sainsbury to maintain the
stocks in their store with extra
products. It leads to maintain
the availability of products
any time for customers which
enhanced the productivity of
organization.
Process The process of facilitating
best quality product services
to customers is very simple in
tesco . For fast process and
delivering the product to
users in time various payment
systems and other equipments
are used by company.
In this stage company highly
focused on digital platforms
to maintain the inventory
level digitally. It means that
company scan the products
with barcode scanner and
prepare a record in their
system. With the help of this
method employees always
know that how much products
are available in offline and
online mode.
Physical evidence Effective infrastructure are
highly maintained by
organization in their store for
attract the customer in large
number. For example
maintaining well arranged
product in display and
In Sainsbury, management
are used color packages in
their all product categories. It
leads to attract the customers
in large number especially
children and young age
people. Because attractive
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maintain cleanliness in store
for attract the consumer in
large number.
colours and designs are liked
by children very much.
2.0 An evaluation of how the marketing mix adopted by
the selected business (or business unit) contributes to the
success of the organisation in meeting their overall
business objectives
After the analysis of marketing mix it is understood that it is a technique which is
useful for increase the sale of product. It also refers to combination of those elements which
is used by TESCO to prepare a effective strategies. It includes product, price, place,
promotion, people, process and physical evidence (Zare, Benar, and Hoseini, 2019). It also
helped to increase the brand popularity of the organization between the public. Because when
the awareness of the brand and product are increased then the demand of particular product
are enhanced from the customers. In context to TESCO, management must manage flexibility
in price in their product which is favourable to all consumers segment. It leads to increase the
profit of company which is highly essential for their success in long run. In this way the good
relationships are maintained with consumers for long time. Because good relationships
always helped company to receive positive feedback from customers which is essential for
their success.
3.0 Recommendations
From the above information social media and advertising are most suitable strategies
for TESCO. Because due to always keeping average price in their product the positive effect
of social media and advertising are spread in fast way. Social media is one the tool or strategy
which is highly consumed by customers on daily basis. With help of social media accurate
and reliable informations are easily delivered to users in attractive way. This method is also
essential for increase the desires of consumers to buy the product in less time. But in
advertising company used various actors to increase the popularity of their product and their
features.
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9.0 Conclusions
After the analysis of above information it is concluded that effective marketing plan is
highly essential to run the operational activities smoothly. Effective marketing strategies
organisation easily increased their profit for long time. Good marketing process also helped
the company for maintain good relations with consumers for long time. Because without
better relation the brand image of the organization are not sustained between other other
competitors easily. Effective marketing also helped to increase awareness of the product with
the help of using marketing mix strategy which includes product, price, place and promotion.
With help of using marketing strategy right location was find easily by the organization
which is useful for increase the sale in their product.
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References
Astriyani, V. and Febriatmoko, B., 2021. KONSTRIBUSI MARKETING MIX DALAM
MENCAPAI KEPUASAN DAN MENINGKATKAN MINAT BELI ULANG
KONSUMEN. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 8(7) pp.2273-2286.
Badhan, V., Modi, P. and Dodrajka, S., 2018. A Conceptual Paper on the Marketing Mix of
‘Maruti Suzuki’. International Journal for Advance Research and
Development, 3(2). pp.1-3.
Del Carpio Montalvo, J. L., 2020. Plan de marketing mix para incrementar las ventas de los
servicios de capacitación profesional en la empresa JGM consultores EIRL,
Chiclayo 2019.
Jono, S. and Ardila, H., 2018. THE EFFECT OF MARKETING MIX UPON THE
CONSUMER’S DECISION MAKING TO BUY A PRODUCT AT PT GRIYA
PAGELARAN BOGOR. The Management Journal of Binaniaga, 3(01) pp.59-70.
Nurchayati, N., Musprihadi, R. and Suparmi, S., 2022. Peningkatan Loyalitas Nasabah Bank
BPR-BKK Melalui 3 P’S Marketing Mix di Kabupaten Demak. Jesya (Jurnal
Ekonomi dan Ekonomi Syariah), 5(1) pp.96-114.
Sopang, F. I., 2021. Analisis Strategi Bauran Pemasaran Eceran (Retail Marketing Mix) Yang
Menentukan Tingkat Kepuasan Konsumen Swalayan Maju Bersama. Cybernetics:
Journal Educational Research and Social Studies pp.1-14.
Soudikar, A., 2018. Assessing the Role of Marketing Mix in International Shipping Services:
8 P's in Ethiopian Context. AMBER–ABBS Management Business and
Entrepreneurship Review, 9(2) pp.17-23.
Srinivasan, S. and Hanssens, D. M., 2018. Marketing and firm value: Metrics, methods,
findings, and future directions. LONG-TERM IMPACT OF MARKETING: A
Compendium pp.461-519.
Vakili, K., Neyebzadeh, S. and Yadegariyan, M. A., 2019. The Effect of Organizational
Resources, Organizational Capabilities, and Learning Orientation on Marketing Mix
in Yazd Hospitals. Management Strategies in Health System, 4(1) pp.29-36.
Zare, M., Benar, N. and Hoseini, S. E., 2019. Designing marketing mix pattern of women’s
futsal premier league by emphasizing on environmental factors and Porter’s general
strategy. Sport Management and Development, 8(2) pp.176-189.
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Table of Content
Part 2: Marketing Plan
1.0 How the strategic marketing plan links with the overall organisational
mission, corporate strategy and objectives p
2.0 Clear and SMART marketing objectives p
3.0 Marketing research to support the new product line launch p
4.0 A situational analysis p-p
4.1 Marketing audit, making use of appropriate analytical tools including
SWOT, Pestle and 5C analysis p
4.2 A competitor analysis including the market segments p
4.3 Sub-segments p
4.4 Articulation of the new product value-proposition in the eyes of the
customer p
4.5 Development of the marketing strategies applied to the extended marketing
mix p
4.6 Setting of an overall marketing budget, including allocation of planned
spend p
4.7 Tactical actions p
4.8 Identifying appropriate control and monitoring measures to ensure
achievement of objectives including metrics to measure success such as
Return on Marketing Investment (ROMI) and Customer Lifetime Value (CLV)
p
5.0 A comprehensive media plan that supports the planned marketing
campaign p-p
5.1 A media budget p
5.2 Recommendations and rationale for selected and integrated multi-media
activities within the set budget that meet the marketing objectives p
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5.3 Appropriate digital, offline and social media channels for communication
p
5.6 Full justification for a multi-media plan based on quantitative and
qualitative criteria p
References p
1.0 How the strategic marketing plan links with the overall
organisational mission, corporate strategy and objectives
Strategic marketing plan refers to preparing outline and blue print with the help of
unique ideas and creativity before launching any product or starting any business (Al-Tit,
Omri, and Euchi, 2019). The elements which are includes in marketing plan are marketing
research, using of pricing strategies and so on. The company which is selected for
establishing new product is TESCO and the name of new product is organic meals eat food.
The important link with marketing plan for achieving company's mission, corporate strategy
are. Firstly, this type of plan helped the company to facilitate healthy and best quality
products to customers in time. Secondly, the trust and loyalty from the customers towards
organization are maintained for long time. Due to launch of organic food product consumers
easily attracted towards companies for buying the product in large number. Especially in
covid pandemic these organic meals if highly essential for human beings to live their life for
long time.
2.0 Clear and SMART marketing objectives
The various marketing objectives which are used by TESCO for their organisation
growth are -
 Specific – The ultimate motive of company is to develop effective communication
and relation with customers with the help of facilitating effective service to
customers.
 Measurable – It refers to measure performance of the employees on daily basis
within the organization by the top level management. It leads to maintain the
productivity of employees in future also.
 Achievable - It refers to achieve the brand image and reputation in market between
the public constantly . It leads to increase the portfolio of organization in long run.
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 Relevant – It refers to always facilitate reliable information to consumers about their
product in the form of product description. Because trustful information also helped to
maintain good relation between customers and company in future also.
 Time frame - It refers to produce the product in time and deliver the goods to
consumers in time. For maintaining these two elements properly company used well
established distribution which is useful for manage proper supply and demand in
future also.
3.0 Marketing research to support the new product line
launch
Market research refers to method or technique which is used by organization for find
out the value of new services or products (Alshurideh, 2019). It is determined by conducting
direct asking questions from potential consumers in the form of taking feedback and from
other sources. The product which is introducing in market by TESCO are organic meals eat
food and this is a healthy product to all age people. It leads to enhance the heath of human
beings and in this organic food various elements are added which is reacted as a medicine in
the body of living organisms. It includes fresh vegetables, dairy products and so on. In
context to TESCO, management produced these type of organic foods with the help of high
tech machines which is helpful for maintaining durability in their product for long time.
4.0 A situational analysis
4.1 Marketing audit, making use of appropriate analytical tools
including SWOT, Pestle and 5C analysis
Marketing audit refers to full evaluation of whole marketing environment in
business. It also refers to the analysis targets or the strategies which was initiated by the top
level management for increasing the organizational growth.
5C Analysis is a collection of method which is used by organization to evaluate
external and internal environment for understanding their customers and capabilities in better
way.
SWOT analysis is a method or tools which is used by organization to identify their
strength, weakness, threat and opportunities in market which are described below -
Strength includes -
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 TESCO is one of the company who has largest store in Britain which leads to increase
the revenue of organization in every month.
 Due to well established distribution system TESCO easily deliver their products to
consumers in time.
Weakness includes -
 Due to incident of Brexit performance of organization are highly decreased (Hysa,
Karasek, and Zdonek, 2021). Due to low performance services not delivered to
customers in time.
 This incident also decreased the market share of the organization and their functions
are not worked effectively for increasing their profit.
Threat includes -
 Competitors is the main threat for organization with introducing their same
specification products (Kelemen-Erdős, and Molnár, 2019). It leads to decrease the
lose of customers in large number for them.
 Economic crisis is one of the major threat for organization because this factor not
controllable by them and it without any type of invitation.
Opportunities includes -
 Use of technology helped the organization to maintain good relationships with
consumers. Because with help of technology wide range of products are displayed to
users easily.
PESTEL Analysis refers to evaluate those factors which impact the organization
externally. It includes political, economical, social, technological, environmental, and legal -
 Political – TESCO faced high import tax duty due to purchasing raw materials from
others countries which leads to decrease the productivity of organization.
 Economical – TESCO highly focused on innovation in their product which leads to
increase the cost in their product. Due to increasing cost in product profit of
organization are easily decreased.
 Social – Due to change of taste and preference of the customers are changing day by
day TESCO developed the fashionable products such as cloths, shoes etc. for increase
the profit of company.
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 Technological - TESCO used the digital platforms to run the operational activities of
organization smoothly. It is also helpful for facilitate best quality service to
consumers.
 Environmental – For reducing the carbon footprint from organization or in
workplace area TESCO initiated remove, reduce and reuse plan. In this plan the waste
are highly reduced and work efficiency are increased.
 Legal - It refers to the legal norms, rules and regulations which was established by
government. In context to TESCO management must follow the norms of government
to run their activities successfully.
4.2 A competitor analysis including the market segments
Competitor analysis is a method which is utilized by company to examine the potential and
current competitor's strength and weakness.
4.3 Sub-segments
 Target market of Asda and Sainsbury – In context to ASDA they mostly target
lower and middle class people for sell their product (Paul and Mas, 2020). But in case
of Sainsbury their customers are comes under upper calss because their products are
expensive.
 Market share of Asda and Sainsbury – In context to Sainsbury their market share is
around 42.3 % in 2021. But in case of ASDA their market share is about 15.1% in UK
in retail industry.
4.4 Articulation of the new product value-proposition in the eyes of
the customer
Value proposition refers to the facilitate value to the customers in various aspects at
the time of purchasing product by the user. It includes communication, acknowledgment and
delivering the product in time.
 Always consider customer perspective, It means that the organic food are highly
beneficial for users. When ingredients and taste of food are healthy then demand and
supply are highly increased in market.
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 Developing best customer experience, it refers to provide best quality value and
service in their product to new and existing customers. It leads to increase the positive
word of mouth and build good relation with customers for long time.
4.5 Development of the marketing strategies applied to the
extended marketing mix
Marketing strategies refers to method which is utilized by organization for focusing
on limited resources which leads to increase sales easily (Lammade, Hamzah and Palutturi,
2019). For increasing the organizational growth with the help of organic food product,
management used 7P's which are described below -
 Product – Management that they must facilitate these healthy organic food with
reliable ingredients which leads to increasing their desires for buying the product.
 Price - Management must facilitate these heath product to all customer segment with
affordable price. It leads to increase the sales of organization for long time
 Place – It means that management must provide these organic food in their stores in
every locations. It leads to increase the convenience of customers easily.
 Promotion – For promoting the new organic food product social media mostly used
by company. It leads to increase product awareness globally in less time.
 People – Efficient and knowledgeable work force are used by organization to for
preparing organic product with high quality for customers.
 Process – In this stage high tech equipment's are used to maintain distribution channel
effectively between employee and clients for long time. It is helpful for delivering
right product to right users in time.
 Physical evidence – In this stage different type of color packaging and various
discounting strategies are established in store which leads to attract the customers in
large number.
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4.6 Setting of an overall marketing budget, including allocation of
planned spend
Budget Allocation
Particulars Amount (£)
Marketing 10000
Promotional activity 20000
Plant and machinery 120000
Print media 7000
Total 148000
4.7 Tactical actions
It is a method which is used by organization for increasing their market share,
consumer service and competitive pricing (Tajvidi, and Karami, 2021). All these
elements are highly essential for increasing the company's growth for long term. This
method is also helpful for solve the quarries of consumers in less time.
4.8 Identifying appropriate control and monitoring measures to
ensure achievement of objectives including metrics to measure
success such as Return on Marketing Investment (ROMI) and
Customer Lifetime Value (CLV)
Return on marketing investment refers to those investment which are made by the
organization for promoting the product effectively between public. It means when the
awareness are created effectively then only organization get return in terms of profit
(Alghizzawi, 2019). Profit is highly essential for run operational functions smoothly.
Customer lifetime value refers to those worth and value which was provided by the
company to consumers in their product. With help of facilitating good value to users good
relationship are maintained for long time.
By using these above mentioned two tools marketing objectives are measured and controlled
by TESCO for long time.
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5.0 A comprehensive media plan that supports the planned
marketing campaign
Media plan is a method which is used by TESCO for presenting the organic food and
other products in front of the customers. With the help of media strategy company received
reliable information easily in less time. Then, according to that consumers easily attracted to
avail the services to consumers at large number. Effective medial plan helped the
organization to gain strong image in market between public for long time.
Various types of media plan which is used by organization are described below -
 Use of accurate time – TESCO prepared the plan in media systematically for
presenting their product in the duration of six months continuously. The purpose for
initiating this strategy is to develop positive impact in minds of users.
 Objectives – The main objective of using media plan by company is to increase their
portfolio and brand image in long run.
 Targeting specific audience – TESCO is mostly concentrated on upper and middle
level customer segments for selling their product. Because they fix their price
according to targeted audience.
 Content – At the time of advertising TESCO is highly focused on facilitating reliable
information to the consumers. Because reliable information is very essential for
gaining the trust of the customers towards consumers for long period.
5.1 A media budget
It is a tool which is used by company to prepare a overall budget for developing
advertisement regarding organic food product. This budget is basically prepared by finance
department which are shown below -
Particulars Amount
Equipment 200000
Advertising 30000
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Promotional tools 12000
Media house 13000
Total 255000
5.2 Recommendations and rationale for selected and integrated
multi-media activities within the set budget that meet the marketing
objectives
 Recommendation – From the analysis of above information it is suggested to
TESCO that highlight basic features of their product effectively. Because awareness
of these features are essential for choosing right healthy product .
 Type of campaign and rationale – TESCO mostly focused on developing positive
image of company with the help of facilitating best quality product and offers to
customers. It leads to increase the desire of user to buy the product.
5.3 Appropriate digital, offline and social media channels for
communication
 Use of medium for marketing – For popularizing their organizing food product
social media platforms like watsup, Facebook, twitter and so on. Because in today's
time everyone has the internet facility and information are spread easily in less time.
5.6 Full justification for a multi-media plan based on quantitative
and qualitative criteria
 Justification – In this TESCO read the feedback and reviews from the system which
was send by the new and existing customers of their product.
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References
Al-Tit, A., Omri, A. and Euchi, J., 2019. Critical success factors of small and medium-sized
enterprises in Saudi Arabia: Insights from sustainability perspective. Administrative
Sciences, 9(2) p.32.
Alghizzawi, M., 2019. The role of digital marketing in consumer behavior: A survey. Int. J.
Inf. Technol. Lang. Stud, 3(1) pp.24-31.
Alshurideh, D.M., 2019. Do electronic loyalty programs still drive customer choice and
repeat purchase behaviour?. International Journal of Electronic Customer
Relationship Management, 12(1) pp.40-57.
Hysa, B., Karasek, A. and Zdonek, I., 2021. Social media usage by different generations as a
tool for sustainable tourism marketing in society 5.0 idea. Sustainability, 13(3)
p.1018.
Kelemen-Erdős, A. and Molnár, A., 2019. Cooperation or conflict? The nature of the
collaboration of Marketing and Sales organizational units. Economics and
culture, 16(1) pp.58-69.
Lammade, A.H., Hamzah, A. and Palutturi, S., 2019. Relationship of Marketing Mixes with
the Return Interest of Patients at ArifinNu’mang Hospital. SCOPUS IJPHRD
CITATION SCORE, 10(7) p.1095.
Paul, J. and Mas, E., 2020. Toward a 7-P framework for international marketing. Journal of
Strategic Marketing, 28(8) pp.681-701.
Tajvidi, R. and Karami, A., 2021. The effect of social media on firm
performance. Computers in Human Behavior, 115. p.105174.
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