Marketing Processes and Planning - Desklib

This presentation discusses the concept and role of marketing in the 21st century, the competencies required to succeed in marketing, the roles and responsibilities of marketing, how marketing interacts with other departments, and how it supports the wider organizational context. It also includes a reflection and conclusion. The subject is Marketing Processes and Planning, and the course code and college/university are not mentioned.

Marketing Processes and
Planning

INTRODUCTION
 "A set of activities that enables businesses to identify consumer issues,
examine new markets, and generate promotional material to reach
their target audience."Advertisements. Marketing planning is the
method of revising a marketing approach to include marketing is
essentially aims and targets, as well as developing strategies and
action plans to meet those goals(Brooks, 2019).This report is going to
consider The Londis convenience store business operates in the
United Kingdom. The outlets are all part of a single group and are all
franchised. The income statement value was estimated to be £79
million in December 2014.

the concept and role of marketing in the 21st century
 In the twenty-first century, advertising is mostly about
providing a positive customer service. Varies with age,
region, and wealth, subsequent generations of customers will
get more disposable cash, less time, and more alternatives,
and will exhibit entirely new buying patterns.
 The marketing idea is the use of market information to
concentrate on consumer requirements and desires in order to
design marketing campaigns that also customers ’
requirements but also help the company achieve its
objectives (Wilden, Gudergan, and Lings, 2019)

roles and responsibilities in marketing, and the
competencies required to succeed
 In order to achieve their goals and objectives there
are different kind of roles and responsibility in the
marketing which are required by the organization
so that they can get more success and
opportunities (Shittu and Nygaard, 2021)
 There are few skills which are required by the
individual in order to succeed as a modern
marketing professional and which are
communication skills Creative Thinking ability to
work under the pressure technological skills
adaptability negotiations and many more (Benz
and Tanner, 2017) .

Continue..
 There are few roles and responsibility of the marketing which are below
mentioned:
 It is very important for the marketing department to describe and
managing their brand.
 In addition to this it is very important for them to conduct campaign
management for their marketing initiatives so that they can grab of
opportunities in order to meet with the requirement of the consumers.
 Producing marketing and promotional activities so that they can we create
more customer base (Kita and Kollá, 2019)

how the marketing function works and
interacts with other departments
 Marketing and sales department are those kind of departments that
are working together in the business.
 The role of marketing in the business is to attract more consumer
towards the organization so that they can develop the interest in
their goods and services. marketing will also ensure the sales
department that are trading goods and services so that they can
meet the requirement and wants of the consumers (Thomas, 2021)

how it supports the wider organizational context
in terms of vision, mission, and purpose.
 vision and mission statements serve as a focal point for bringing
everyone on board with the business and ensuring that everyone is
working toward the same goal. This aids in increasing the
organization's efficiency and output (Pãunescu, 2016)
 It support the organization to achieve their goals and objectives and
concentrating on the focal point so that they can ensuring that
everyone which are operating in the business are focusing on their
same goal so that they can improve the efficiency and effectiveness of
the company in an appropriate manner.

Reflection
 As a coordinator of the community based of small medium enterprise of marketing
development there are different kind of external and internal factors which
influence the capability of the individual.
 According to the marketing Trends and demands of the consumer it create direct
impact on the sales of the organization .
 so as a marketing developer it is the responsibility of me to analyze the marketing
Trends and competences which are required for me to success in the organization
and bring more opportunities for the company.

Conclusion
 From the above mentioned report it has been concluded that the concept of role of
marketing is very important for the organization in order to bring up opportunities
and there are several roles and responsibilities which are required by the
individual in order to bring more opportunities and success.
 In addition to this it is very important for the individual as well as for the
organization to concentrating on their goals and set the priorities so that they can
focus on their goals and achieve their targets in an effective manner

References
 Pãunescu, C., 2016. Effective energy planning for improving the enterprise's
energy performance. Management & Marketing, 11(3), p.512.
 Wilden, R., Gudergan, S. and Lings, I., 2019. The interplay and growth
implications of dynamic capabilities and market orientation. Industrial
Marketing Management, 83, pp.21-30.
 Thomas, I., 2021. Planning for a cookie-less future: How browser and mobile
privacy changes will impact marketing, targeting and analytics. Applied
Marketing Analytics, 7(1), pp.6-16.
 Benz, W.R. and Tanner, T., 2017. Marketing Automation Risk Assessment: A
Systematic Review.
 Kita, J. and Kollá, P., 2019. Place of Emotions In Marketing And Its Importance
In ELM Model. International Journal of Technology for Business, 1(2), pp.1-8.

Thank You