This presentation discusses the concept and role of marketing in the 21st century, the competencies required to succeed in marketing, the roles and responsibilities of marketing, how marketing interacts with other departments, and how it supports the wider organizational context. It also includes a reflection and conclusion. The subject is Marketing Processes and Planning, and the course code and college/university are not mentioned.

Discover the significance of marketing processes and planning in the modern era. Access Desklib for study materials, assignments, essays, and dissertations.

Marketing Processes and Planning - Importance, Roles, and Responsibilities

Marketing Processes and Planning - Desklib

This webinar discusses the concept and role of marketing in the 21st century, the roles and responsibilities in marketing, and the competencies required to succeed. It also explores how marketing interacts with other departments in the supermarket and supports the wider organizational context. Additionally, it identifies and compares the extended marketing mix. The report includes examples from Apple and Samsung.

Business Development

Marketing

Data Science and Big Data

The Marketing Concept Webinar: Roles, Responsibilities, and Competencies

This presentation by Desklib discusses the roles and accountabilities in marketing and the competencies needed to succeed. It also explores how marketing interacts with other organizational sections and supports the wider organizational context. The presentation covers topics such as defining and managing brand, conducting campaign management, conducting customers and market research, and monitoring and managing social media. It also delves into the interrelationship between marketing and other departments, such as IT, HRM, customer service, and production, and how this supports the wider organizational context in terms of purpose, mission, and vision.

Roles and Accountabilities in Marketing and Competencies Needed to Succeed

This document discusses the concept and role of marketing in the 21st century, including its importance in satisfying customer needs and building lasting relationships. It also explores the various roles and responsibilities in marketing, as well as the competencies required for success. Additionally, it examines how the marketing function works and interacts with other departments in the supermarket. The document further discusses the external influences on marketing activities, such as political, economic, social, technological, environmental, and legal factors. It also covers the internal influences on marketing activities, including the company's goals, finance, human resources, operational problems, and business culture.

Professional Development

Film and Theatre

Concept and Role of Marketing in the 21st Century

This report discusses the concept of marketing in the 21st century, the role of marketing function, how marketing interacts with other departments, the extended marketing mix, and how it contributes to the success of Tesco in meeting their overall business objectives.

Political Science

Marketing Process and Planning

This presentation explores the concept and role of marketing in the 21st century, including the competencies required to succeed and how the marketing function interacts with other departments. It also covers the marketing mix and plan, and provides recommendations for strengthening your brand. References are included for further reading.

The Marketing Concept: Roles, Responsibilities, and Interactions

This report explains the concept of marketing in the 21st century, role of marketing function, how Tesco uses these functions and how these functions work with other departments. It also evaluates the marketing mix adopted by Tesco and how it contributes to the success of the organisation in meeting their overall business objectives.

Marketing Processes and Planning - Desklib

The Marketing Concept Webinar: Roles, Responsibilities, and Competencieslg...

Roles and Accountabilities in Marketing and Competencies Needed to Succeedlg...

Concept and Role of Marketing in the 21st Centurylg...

Marketing Process and Planninglg...

The Marketing Concept: Roles, Responsibilities, and Interactionslg...

Unit 2 Marketing Process & Planninglg...

The Marketing Concept Webinar: Roles, Responsibilities, and Competencies

Roles and Accountabilities in Marketing and Competencies Needed to Succeed

Concept and Role of Marketing in the 21st Century

Marketing Process and Planning

The Marketing Concept: Roles, Responsibilities, and Interactions

Unit 2 Marketing Process & Planning