This presentation discusses the systematic approach of the marketing planning process, the concept of marketing, different areas and roles of marketing, and how marketing functions are related to wider organizational functions. It also includes the importance of finance, production, and research and development departments in marketing.

The Marketing Concept Webinar (Part 1) Process Benchmarking (Part 2) Marketing Planning (Part 3)

The assignment consists of three parts: The Marketing Concept Webinar (Part 1), Process Benchmarking (Part 2), and Marketing Planning (Part 3). Part 1 requires a 15-minute webinar recording and an accompanying transcript to be submitted.

Learn about the concept of marketing, different areas and roles of marketing, and how marketing functions are related to wider organizational functions. Read more on Desklib.

Marketing Processes and Planning - Desklib

Marketing Processes and Planning

This article provides a comprehensive guide on the marketing process and planning for Morrisons, the fourth largest supermarket chain in the UK. It covers the meaning of marketing, different areas and roles of marketing, interrelation of marketing function to the wider organizational context, marketing mix applied on different organizations, and a marketing plan that includes key elements of marketing planning for Morrisons to achieve marketing objectives.

Business Development

Marketing

Marketing Process & Planning for Morrisons: A Comprehensive Guide

This report discusses the key roles and responsibilities of the marketing function in Unilever, including market research, promotion, sales, customer service, finance, and product planning. It also examines the interrelationship between marketing and other functional departments such as finance, human resources, and technology. The report concludes that effective marketing is crucial for the success of the business and requires collaboration with other departments.

Key Roles and Responsibilities of Marketing Function in Unilever

This report explains the marketing concept, operations, and role of marketing. It also analyzes the relation between marketing functions and wider organizational context. The role of marketing environment and analysis of external and internal environment is discussed. The application of marketing mix in two organizations is compared for the achievement of business objectives. Strategies and approaches applied by Sainsbury and Morrisons for achieving their objectives are reviewed and evaluated. A detailed marketing plan is developed which is inclusive of the key elements of marketing. Finally, a media plan is produced including recommendations to meet the requirements of the budget.

Leadership Management

Unit 2 Marketing Processes and Planning

This report discusses the marketing processes and planning for Morrisons, one of the largest supermarket chains in the UK. It covers the concept of marketing, marketing operations, marketing mix, different marketing strategies, and the role of marketing in the 21st century. The report also compares the extended marketing mix for two luxury non-food products/product lines.

Professional Development

Marketing Processes and Planning for Morrisons: A Study

This report discusses the marketing processes and planning for Morrisons Supermarket, including the concept and role of marketing in the 21st century, roles and responsibilities within marketing and the competencies, marketing functions interaction with other departments, comparisons of different brands through marketing mix, and more.

Marketing Processes and Planning for Morrisons Supermarket

This report covers the roles and responsibilities of the marketing function, interrelation between marketing and other departments of the organisation, comparison between different supermarkets to apply marketing mix, marketing plan for Morrisons to achieve marketing objectives, media plan and recommendations for selected media activities.

Marketing Processes and Planning

Marketing Process & Planning for Morrisons: A Comprehensive Guidelg...

Key Roles and Responsibilities of Marketing Function in Unileverlg...

Unit 2 Marketing Processes and Planninglg...

Marketing Processes and Planning for Morrisons: A Studylg...

Marketing Processes and Planning for Morrisons Supermarketlg...

Marketing Process and Planning for Morrisons: A Comparative Analysislg...

Marketing Process & Planning for Morrisons: A Comprehensive Guide

Key Roles and Responsibilities of Marketing Function in Unilever

Unit 2 Marketing Processes and Planning

Marketing Processes and Planning for Morrisons: A Study

Marketing Processes and Planning for Morrisons Supermarket

Marketing Process and Planning for Morrisons: A Comparative Analysis