Marketing Processes and Planning for British Petroleum

MARKETING ESSENTIALS

Table of Content
INTRODUCTION
Explaining how the key roles and responsibilities of the marketing relate to the
broaden organizational context
Analysis the roles and responsibilities of marketing in the context of the
marketing environment
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing is an important function in any organization because it performs
activities in company to undertake and promote the buying or selling of a
product or service.
 This involves an important and critical task of creating value for the
consumers. The current presentation is based on British petroleum, which
falls under category of leading British multinational oil and gas service
providing organizations, in the UK.
 It will also justify different tactics applied by organization to demonstrate
how business objectives achieve. In second part, evaluation of basic
marketing plan explained and design a strategic marketing plan to achieve
marketing objectives.