Marketing Processes and Planning for Tui Travel

MARKETING PROCESSES
AND PLANNING
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Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
P1 Explain the concepts of marketing and marketing operations involving different areas and
role of marketing..........................................................................................................................3
P2 Defining how marketing functions relate to wider organizational context............................4
M1 Analysing the role of marketing in the context of marketing environment..........................5
M2 Analyse the significance of interrelation between marketing and other functional units of
business........................................................................................................................................6
P3 Comparing approaches in which company can apply marketing mix to marketing planning
process to meet targets.................................................................................................................6
Reviewing strategies and tactical approaches applied by organization demonstrating business
objectives.....................................................................................................................................8
Evaluating strategies and tactical approaches to the marketing mix...........................................8
PART B...........................................................................................................................................8
Developing a marketing plan which includes key elements of marketing planning for
companies to achieve objectives..................................................................................................8
Strategic marketing plan for companies that measure achievement of marketing objectives
within key performance.............................................................................................................11
Producing a media plan which includes recommendations and rationale for selected media
activities that can meet budgetary requirements and objectives of marketing campaign..........12
Devise an integrated multimedia plan.......................................................................................13
Justified integrated multimedia plan..........................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Marketing planning is the process of organizing and defining the marketing objectives of
a company and formulating strategies through which organizational objectives can be met
(James Chen, 2021). Marketing process is the approach which is followed by companies through
which they can evaluate opportunities that exist within the marketplace. The process of
marketing planning involves various stages that must be followed through which they can meet
marketing organizational objectives. Tui Travel is a travel company which is based in Crawley,
West Sussex, was a British leisure travel company. The firm was created on September 3, 2007,
when First Choice Holidays PLC and TUI AG's Tourist Department merged, with TUI AG
owning 56.4 percent of the market. The corporation boasted 30 million consumers and
functioned in 180 nations.. This paper will discuss about the fundamentals of marketing panning
and process which must be followed by companies through which they can meet their targets.
The first part of paper will define the role of marketing and planning process within the
organization. Taking about part, the report will outline a media and marketing plan which will be
panned by the company to meet their marketing objectives.
PART A
P1 Explain the concepts of marketing and marketing operations involving different areas and
role of marketing
According to American Marketing Association, “Marketing is the process of creating
value for communicating, delivering and exchanging offers through which value for customers ,
partners, clients and for overall society at large” (MEKENNA WILSON, 2020). The concepts of
marketing is based on increasing the competitiveness of an organization through which they can
maximize business profitability and ensure better value to customers. Marketing plays a vital role
in business which is used for promotion the mission, products and services of the organisation. It
is the role of marketing to ensure delivering quality customer experience. Some of the other role
of marketing are- pricing, distribution, promotion and selling.
The marketing activities can be performed through various areas and this can be helpful
in promoting the products and services. Some of the areas of marketing are- digital marketing,
content marketing, social media, visual, SEO and many more. These areas of marketing focuses
on the pricing , products, place, promotion factors of business through which they can promote
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the products and services of the organisation. Therefore, the companies follows makes use of
these marketing strategies through which they can target customers which will be helpful in
meeting the targets and in generating higher revenues. The functions of marketing is related with
the other departments of company as well through which they can effectively perform and meet
the targets which will be helpful in developing a loyal customer base and in generating higher
profits which will enhance the brand image of company within the competitive business
environment.
In case of Tui Travel, the travel and tourism company follows marketing strategies where
they promote their products and services through which they can promote their required products
and services which support the brand in attracting customers and in generating higher revenues.
This travel company follows social media marketing which supports the company in targeting
customers at larger area which can crate huge impact in the customers. The brand also focuses on
content marketing through which they can share creative and engaging content through which
travel companies can promote their range of services and meet their targets. The travel and
tourism company follows traditional approach of marketing as well which assist them in
attracting customers and in generating higher revenues. Through traditional marketing, the travel
and tourism company focuses on promoting their product range only. Whereas, through modern
marketing, the travel company focuses on the aspects of meeting consumer demands through
which they can create a loyal customer base which will be helpful in enhancing brand image
within the industry.
P2 Defining how marketing functions relate to wider organizational context
Marketing is one of the function which is followed by the organization and there are
various processes and functions which are performed by companies in order to effectively
promote the products and services that are offered by the organization. The functions of
marketing are interlinked with other functional units of an organization and this can be helpful in
developing organisational efficiency. Talking about Tui Travel, the function of the travel
company related to other functional; units is discussed beneath:
 Production department- The research and development department helps in
understanding consumer interests which is helpful in production. As through
understanding the marking objectives and consumer demands, this can be helpful in
manufacturing goods which can bring advantage for companies and in generating higher
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