Marketing Essentials For Travel And Tourism (PDF)

   

Added on  2021-02-19

10 Pages2376 Words70 Views
Marketing essentials for travel and tourism
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Table of ContentsINTRODUCTION...........................................................................................................................1ACTIVITY 1....................................................................................................................................1Covered in ppt..............................................................................................................................1ACTIVITY 2....................................................................................................................................1Business objectives and marketing objectives of TUI.................................................................1Marketing mix of TUI and compare with Cox and kings company............................................1Basic marketing plan....................................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONMarketing is the activity which is undertaken by company in order to promote buying andselling of products or services. It is the procedure which includes advertising, selling anddelivering products to customers or other business. The present report will be based on TUItravel which listed in London stock exchange (Armstrong and et.al., 2018). TUI has operationsspread across 180 countries with 54000 numbers of employees. The report will explain the keyroles and responsibilities of marketing function. Study will include explanation about the rolesand responsibilities of marketing which are interrelated with wider organizational context oforganization. The report will compare the ways in which different organizations apply themarketing mix to marketing plan process in order to achieve business objectives. Study willproduce by basic marketing plan for company to meet marketing objectives. ACTIVITY 1Covered in pptACTIVITY 2Business objectives and marketing objectives of TUI.TUI tour and travel company is create unforgettable moments for customers across theworld and make their dreams come true. Company has their business and marketing objectiveswhich are help to build the best strategies as per requirements. The marketing objective of TUI isto raise the profile of the TUI smile (Babin and Zikmund, 2015). TUI aims at providing uniqueand remarkable products which helps the customers to discovers their smile. The company havemission is to engage customers by providing products and services to customers with the bestquality services. Marketing mix of TUI and compare with Cox and kings company.1
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