Marketing Processes and Planning: A Case Study of Uber Eats

Marketing process and
planning

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
P1. Explain the concept of marketing and marketing operations including the different areas
and role of marketing..............................................................................................................4
P2. Explain how the marketing function relates to the wider organisational context............5
P3. Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives...................................................6
P4. Develop a marketing plan that includes key elements of marketing planning for an
organisation to achieve marketing objectives.........................................................................8
P5. Produce a media plan that includes recommendations and rationale for selected media
activities that meet budgetary requirements and objectives of a marketing campaign brief..9
Marketing budget..................................................................................................................10
Media plan budget................................................................................................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is considered as major function of a business which helps a company to sell its
products and services at the marketplace (Abdullaev and Nabieva, 2021). All major companies in
the international and national marketplace focus on developing major marketing operations in
order to increase revenue and profitability of the company. It is essential for the company to
focus on marketing process and planning in order to lead the marketplace in a set period of time.
In this report example of UBER eats company is taken into consideration which is involved in
distribution of food products in different countries. UBER eats is an online food ordering and
delivering platform which was launched by UBER in the Year 2014. The another company
taken into consideration for this project is Just eats, which is a British online food order delivery
service. Just eats was founded in the year 2021 and is based in Denmark.