Marketing | Product - Kellogg breakfast cereal

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Marketing

Contents
Product: Kellogg breakfast cereal.................................................................................... 2
Product..................................................................................................................... 2
Price........................................................................................................................ 2
Place....................................................................................................................... 3
Promotion................................................................................................................. 3
Brand....................................................................................................................... 3
Audience appeal......................................................................................................... 3
Conclusion................................................................................................................ 4
References................................................................................................................ 5

Product: Kellogg breakfast cereal
I have chosen Kellogg’s breakfast cereal because it contains the healthy ingredient in its
product. Due to the increasing health and wellbeing concern of people, breakfast cereal is the
good option to consume daily. It is true that breakfast is the most significant part of the day as
it offers the lowest fat.
Product
Kellogg cereal is seen as the most popular breakfast cereal that is made up of flakes of corn.
The breakfast cereal of Kellogg is made by combination of milled corn with the sugar milled
corn. Breakfast cereal is made with wholesome grains that help the family in starting the
morning with energy by taking nutrients. It is seen that cereal with milk is the leading source
of around 10 nutrient. Cereal is also found to be lower in sugar and sodium as compare to the
several breakfast options (Koe, 2018).
Price
It is seen that the price of Star Wars Kellogg set of 3 empty cereal box prices are AU $35.
Kellogg’s has stated that from the last 90 years, it has been buying Aussie grown grains such
as corn, wheat, rice and oats. It has been seen that due the negative drought conditions, cost
of these ingredients such as wheat, corn, rice, and oats has increased. In spite of the
increasing prices, it will buy the crops from Australian farmers in order to support them. For
different g packages of Kellogg, the price is different. In this way, it tends to charge the
nominal price so that every person can move toward the healthy eating habit (Patino, Pitta &
Quinones, 2012).