Marketing: Product Life Cycle, Value Propositions, Communication Channels

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PRODUCT LIFE CYCLE...............................................................................................................3
Introduction stage........................................................................................................................3
Growth stage................................................................................................................................4
Maturity stage..............................................................................................................................4
Decline stage................................................................................................................................5
VALUE PROPOSITIONS...............................................................................................................5
DIFFERENT TYPES OF COMMUNICATION CHANNELS......................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
There are certain activities that are being taken care about organisation in order to emphasize
upon the products as well as the services. Marketing refers to those prospects where the
organisation usually take up initiations in order to promote their stuff such that people can get to
understand what the company is actually dealing with. In this present world where there is a
heavy pace of development and all the businesses are running towards growth prospects and
therefore marketing plays a major role (Hanson and Kalyanam, 2020). Businesses industries and
many other organisations operating in various sectors are preparing marketing to be one of the
most spectacular entity that will directly move customers towards the organisation regardless of
whatever kind of entity they belong to. In order to marketing to certain aspects that will draw the
mind of customer, it plays one of the prominent roles in inhibiting the choices and to change the
state of mind that the customer is into. This report deals with marketing and the prominent
components that are a part of marketing. Certain companies are added in order to depict the
choices of marketing and how far they are driving their state and nature through the entity of
marketing.
PRODUCT LIFE CYCLE
Product life cycle is determined to be one of those entities in which the entire mechanism that is
involved right from the manufacture of product till the onset of its entrance into market is
depicted. Marketplace is full of opportunities and therefore product life cycle is very important
for the organisation in order to describe different stages of enhancement of product. there are
certain stages in this product life cycle and but with regard to two of the organisations is as
follows:
Introduction stage
In this particular stage there are certain prospects that are involved where the organisation Marks
and Spencer is in to bring about the clothing and fashion into existence. In this particular stage
there is a significant start is marked over bringing about the customer perceptions and therefore
in this regard the organisation Marks and Spencer was more towards introducing their choices of
clothing that would fit the industry (Deepak and Jeyakumar, 2019). There were certain trial that
are associated with introduction stage of the product life cycle and that will either be a boon or a
bane for the organisation. Based on this particular entity it can move a head or decline the kind
of fashion that is being inherited.