Product and Service Development

Product and Service
Development

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Product development process and the level of customer integration....................................3
P2. Processes in application to the development of a specific organisational product................6
TASK 2............................................................................................................................................7
P3. Assess the life-cycle stage of the products or services in a company’s portfolio.................7
P4. Product line management choices required for individual products or services...................8
TASK 3............................................................................................................................................9
P5. Design and pitch a product or service taking in to account market testing, product/service
launch and distribution................................................................................................................9
TASK 4..........................................................................................................................................11
P6. Reflective statement that critically reflects on team working, creative development.........11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Development of products and services considered as the prominent engagement of all the
significant status in terms of bringing suitable products undertaking opinion to market release. It
depicts prominent changes in the existing products and formulation of prominent new tangible
and intangible elements that have suitable desire to satisfy the wants and preferences of
customers (Ács, Szerb and Autio, 2016). To prominently understand regarding the production
services development Guess is considered which is a clothing brand and retail store. Besides this
it also tends to provide several fashion accessories and perfume including watches bags and so
on. The report trends to cover the prominent development of suitable products and services and
also apply the process to the specific commodity. Lastly suitable life cycle stages of the
production services are described and complete the reflective statement that depict the creative
development team working and suitable presentation.
TASK 1
P1. Product development process and the level of customer integration
Product development picked as the prominent changes in features and characteristics of the
existing product and its manufacturing considering the trends in the market and choices of
customers. With the help of prominent production services organisations provide effective value
to their potential customers. Guess prominently offer a variety of products including watches
glass clothing and many more in terms of becoming the leader of market and accomplished
competitive advantage and headquarter in California United States. The manager of company
prominently identified the product life cycle stage by analysing which product comes under
which stage and undertake upcoming decision to complete suitable objectives.
Besides this product life cycle stage is considered as the watches which are made with
leather and declined this state considering the suitable population by becoming more conscious
in terms of protecting animals as due to this, they do not prefer to those goods which are made
from leather. In regard of this the managers also take choices for innovation in which they make
permanent changes considering the leather watches and offer them as the hand beaded watch
(Bharwani and Mathews, 2016). The watch also developed considering the threads instead of
leather and undertake various materials which are eco-friendly and also design suitable pitch for
the prominent factors considering the market opportunity marketing strategy synopsis of
competition and many more. Considering the present time to deal with the situation which are

concerned with declining the sales volume and demand then the managers need to follow the
procedure of new product development in terms of making significant improvement in the
existing product that lies under the declining stage. The suitable process undertakes various
stages which are mentioned as underneath:
 Idea generation: It is undertaken as the prominent process to develop product
considering the generation of ideas. For this organisation’s conduct planning to develop
something innovative which relies and other prominent ideas and also generate by
identifying deviations within the market considering several methods. The Other
prominent sources come from the generation of Ideas considering market research
reviews internal sources identify opportunities and weaknesses industrial competition and
many more (Charter and Tischner, 2017). Besides this all the sources prominently of a
wide variety of ideas.
 Idea screening: It depicts the generator idea which is screened by prominent evaluation.
In this manager filter all the ideas in terms of selecting prominent options which is useful
to achieve goals. Considering the group members and their discussion regarding the pros
and cons of Idea then depict the best idea that undertake suitable can abilities to generate
revenues and satisfy customers.
 Concept development and testing: This stage come after screening of Idea and it is
helpful in accomplishing success which is essential to develop concept and also test it for