Marketing Project - Assignment
Added on 2021-04-21
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Running head: MARKETING PROJECTMarketing projectName of the Student Name of the University Author Note
1MARKETING PROJECTMarketing mix- Place- The marketing research outcome indicates that the demand of houses in USA iscomparatively high but the supply is low. Thus, the price of house and housing service grows up(Mian & Sufi, 2011). However, as the demand of housing and real estate service is high, Renewhas the opportunity to penetrate in the market but it has to differentiate itself from its competitorsby providing unique design of homes and interior design services. Nonetheless, in order toachieve this target, the firm has to come in front, which means attracts customer attention. Mostimportantly, it should focus on appropriately placing its service to the market. Thus, to helpRenew in placing its proposed and unique housing service, the following strategy has beenproposed. As the government in Texas is very strict about housing business and real estate service,Renew needs to work in the favor of the local governmental bodies. When the organization isable to gain support from the governmental bodies, it might not have to face any barrier inplacing its service to the target market- Texas (Chen, Liu & Portnoy, 2012). Apart from this,Renew should take the advantage of technology spreading in United State. This means, the firmneeds could use “Omni Channel” marketing strategy, in which it could reach the buyers throughboth online and offline channels. Thus, to implement this strategy, the firm first needs to contactwith some top and leading property and real estate websites that provide authentic informationabout housing service, where the visits of buyers are comparatively higher than the officialwebsite of any competitor or Renew itself. The organization needs to ensure that those websites or online agencies cover thepopulation of Texas. Now, it is certain that not all buyers will come through this online agencies
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