Marketing Promotion for Public Catering Establishments
Verified
Added on 2023/06/10
|6
|913
|454
AI Summary
This article discusses effective marketing strategies for public catering establishments, including price advertising, discount offers, template advertising, and attractive product packaging. It also explores the benefits and disadvantages of marketing and promotional activities.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
MARKETING PROMOTION Introduction The existing priorities in the formation of the marketing strategy of public catering establishments are established. The analysis of a comparative estimation of a level of demand and efficiency of activity of various kinds of the enterprises and their price policy is carried out. Data were obtained for further developments on the optimization of assortment policy. The basis for the successful operation of public catering enterprises in a market economy is the choice of effective marketing strategies. Depending on the type of activity, the enterprise uses various strategies in business(Armstrong & Brennan, 2015). Here are some of the restaurant adverting strategies in New Zealand Price advertisement in Milk and Honey restaurant Milk and Honey restaurant has actually done well in advertising itself through price marketing and advertisements. They sell their coffee for as low as $2.50 which is quality and way cheaper than its peers in the industry. From the point of view of strategic success for public catering enterprises, marketing strategies are developed that take into account price and food quality factors. By doing this the restaurant has been able to get its own clientele who are very loyal. Discount offer with Pizza Inn This is a marketing strategy where pizza Inn has used to keep off high competition from other pizza making restaurants. Every Tuesdays and Thursdays, the restaurant offers discounted beverage and pizza to its customers. So every day when the restaurant has the offer, the customers flock in their hundreds(Baker, 2014). Template advertisement with Aria Restaurant and The French Cafe
MARKETING PROMOTION The restaurant promotes itself by using templates and distributing them in the market. They identify themselves with their unique type of cooking international cuisine. Marketing research has shown that in the usual catering enterprise, the menu features 80 to 100 dishes. Which include cold and hot appetizers, first courses, second courses, alcoholic and non- alcoholic drinks and desserts. Originality and price, allows to guarantee the company stable conditions for increasing sales volumes, covering expenses and profit level(Jaworski, 2018). Make product packaging attractive with Napier Soul bar and Bistro In recent years, the number of public catering enterprises has increased significantly due to the creation of new and reorganized enterprises operating on the market, which increased competition and reduced the overall profitability of this business.However, Napier soul bar and Bistro in Auckland has set itself differently in packaging of its products. Four Food and Beverage in international country( America) Price advertisement in IHOP This is an American restaurant that uses price advertisements to advertise and keep growing their customer base. All prices for their foods and beverages are less than their industry competitors. Discount Offer with Outback Steakhouse As an established restaurant, they offer discounted prices on all their steaks several days a week. Make product packaging attractive with Red Lobsters An American brand that is known at a very bright product packaging. Assortment policy determines the optimal ratio of a set of dishes in the menu, taking into account the differences
MARKETING PROMOTION in the tastes of consumers. Optimization of the nomenclature of dishes, simultaneously represented in the menu. Template advertisement with Bufallo wild wings and Chillis The two restuarants have been able to advertise via template advertising. They have done this over the years. Benefits of marketing and promotional activities Increase in the level of sales revenue Popularity of the brand increases Easy establishment of the business enterprise Popularity of the dishes and the restaurant Quicker sales than other restaurants in the industry Helps to show the business USP Disadvantages of marketing and promotional activity It is not easy to promote the business There is an extra cost in advertising and marketing promotion Sometimes it does not impact customers as the restaurant could have wanted A lot of wastages in printing promotional papers Conclusion
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
MARKETING PROMOTION In the conditions of the modern market of public catering the basic criteria of formation of its assortment are demand of consumers and offers in the market of products, spices and drinks (Wensley, 2016). When promoting their products to the market, foreign firms conduct an advertising campaign among restaurant visitors, for example, by creating diversified supply networks. Advertising is the main means of bringing the new enterprise closer to the consumer, in many restaurants there are a number of exclusive dishes served to regular customers or with a special order.
MARKETING PROMOTION References Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Baker, M. J. (2014).Marketing strategy and management. Macmillan International Higher Education. Jaworski, B. J. (2018). Commentary: advancing marketing strategy in the marketing discipline and beyond.Journal of Marketing Management,34(1-2), 63-70. Wensley, R. (2016). The basics of marketing strategy. InThe marketing book(pp. 75-107). Routledge.