Marketing Essentials

MARKETING ESSENTIALS

TABLE OF CONTENT
● Introduction
● Comparison Between Application of Marketing Mix
● Evaluation of Different Strategies
● Introduce and Analyse Organisation's Marketing Plan
● Conclusion
● References

INTRODUCTION
Marketing is a discipline which involves
action of organizations taken to grab
customer's attention and build long-term
relationships. It basically seeks to align
products or services with customer who
wants them and ensures profitability.

Comparison between application of marketing mix
Marketing mix: It refers to set of
strategies used by company to endorse its
product or service in market. It typically
consist of 7P's, Product, Price, Place,
Promotion, Physical Evidence, Processes
and People elements. Cadbury has
objectives of increasing sales revenues
with increase in market share while Nestle
is focusing on enhancing customer
satisfaction in target market.

Product
It is goods or service that company offer in market to satisfy
customer needs and generate revenue.
Cadbury: Company has wide range of products with different
variety of each. It has various chocolates like Five star, Dairy
Milk, Bournville, etc. In beverages product line it has
Bournvita which is one of dominating product in industry.
Nestle: It has different range of products lines in beverages,
milk items, foods and chocolates. It has number of products
like Nescafe, Munch, Kitkat, Milky Bar, Maggie, etc.

Price
It is value of product or services offered in monetary terms
that customer is willing to pay. Company adopts different
pricing strategies so that it can generate revenues with profits
margins.
Cadbury: For chocolates like Dairy Milk and Bournville,
Cadbury has adopted Premium Policy because of its quality,
taste and variants it is available in market.
Nestle: Nescafe and Maggie have skimming prices according
to packages and sizes Nestle offers of these products in target
market.