Contemporary Issues in Marketing: Implementation of Promotional Mix with Digital Communication Channels

Contemporary Issues in
Marketing
Table of Contents

INTRODUCTION.....................................................................................................................................3
TASK..........................................................................................................................................................4
Implementation of the Promotional mix with the available digital communication channels,
including social media, submit 5 examples of digital communications that show understanding of
the digital marketing tools to achieve objectives.................................................................................4
Utilize the AIDA model to plan the 5 pieces of communication and you should suggest what you
feel are appropriate channels................................................................................................................5
As part of your portfolio, you are required to provide a summary reflection..................................6
CONCLUSION..........................................................................................................................................8
REFRENCES.............................................................................................................................................9
INTRODUCTION
Contemporary issues is describes as the issues in the business that are currently affecting
people, places and the businesses. The context of marketing there are multiple issues that
affecting business working and its policies. Some of the contemporary marketing issues that are
faced by the businesses are unable to implement the strategy into the execution, unable to cope
up with the technology, inability of the raw materials from the suppliers, fear of the rigidity and
many more. Marketing is based on the customers and implementation of the theories of customer
orientation is very much needed. This report is being made in the context of shoes company
which is Adidas. It’s a German based multinational company having its head quarter in
Herzogenaurach, Bavaria(Bismo and Putra, 2019). The aim of this report is to highlight the
importance of the promotional mix with the importance od the digital communications. There is
implementation of the AIDA model plan in context of Adidas and the reflection of importance of
digital marketing tool in contemporary marketing.
TASK
Implementation of the Promotional mix with the available digital communication
channels, including social media, submit 5 examples of digital communications that show
understanding of the digital marketing tools to achieve objectives.
Promotional mix is the marketing strategy that implemented in the business with the use of
the marketing tools that are product, place, price and the promotions(Soltius Indonesia 2019 ).

Digital communications are very much effective and using promotional mix with the digital
communication are impacted majorly in the business, the implementation are discussed below:
 Product- It is defined as the which type of product is company is making for selling. In
the context of Adidas, they are selling shoes. In order to make public aware about the
new shoes collection they should communicate with effective advertising which is non
personal form of communication but covers mass area.
 Place- It is defies as the at which place business use their promotional strategy. In the
context of the Adidas, they should use digital platform in order to do marketing(Deiss
and Henneberry, 2020). There are many channels of communication such as making
advertising, social media marketing and many more.
 Price- It is describe as what price business will sell their product to the public that make
balance between business expense and the customer willingness to pay. In the context of
Adidas, they have to decided the price in accordance to the brand value and with the
analysis of the others competitors.
 Promotions- It is describes as which strategy business will use to make public aware
about the company’s product. In the context of the Adidas, they should use digital
platform in order to inform public about the new shoes collection.
There are many ways through which company can make communication through digital
media, that are discussed below:
 Social media posts- Social media promotes company to share their Shoes collection with
the different ranges and display their content in order to influence the particular brand
and the product that are shoes(Hanlon, 2019). With the help of creative posts company
can make influence to the public.
 Blog articles- Promoting product and the services with the detail information through the
blog articles helps company to make public aware about the shoes. They should start
promoting shoes with the articles that were written in the context of new shoes
collection.
 Mock-up web pages- Adidas can make use of static visual model or the websites to make
communications with the public and influence them to buy shoes.