Contemporary Issues in Marketing: Practical Skills Assessment Portfolio

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents
Introduction
AIDA 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Marketing communication can be referred and explain by the media as well as messages that
are utilised for the interaction as well as communication with the extreme fix market which is
highly targeted by the businesses. In addition to this the marketing mix method is utilised for
systematic as well as suitable communication of the business (Foroudi, and Palazzo, 2019). The
following report is based on the organization Nike which deals and selling the shoes as well
as other clothing items that are related to sports and its accessories as well. Moreover to this
the following port will cover about on how the commercial businesses utilise methods of
digital media and the ways in order to sell their offerings to the clients as well as it will also
include about the action plan that was taken.
AIDA model
There is an AIDA model which will brief about the structure and helps the
organization to grow as Aida stands for the attention, interest, desire and action. As this
model is known for the advertising and marketing groups. the main objective of this model is
for making the market awareness and the steps which will be taken to make the decision
related to the market. Moreover, it helps in creating the action plan for every specific stage
and making awareness about it.
Campaign objectives
The campaign objectives are basically very convenient and simple for the respective
organization likely as the ultimate goal As well as purpose is that they are required to achieve
more and more consumer base and also enhance level of fields of products on the e
commerce websites. Moreover to this their main goal is to achieve the enhance level of
society that are involved (Nwankwo and Richards, 2020). Whereas they are required to
accomplish enhanced level of sales through utilizing several types of techniques as well as
strategies of promoting the products to the consumer in order to come which is highly
essential for the respective organization Nike in order to manage as well as sustained the
positioning of their brand in the industry for the long period of time. In addition to this the
major focus of the respective organization Nike was on the clothing as well as shoe products
that are coming with several trend.
Measurement of success
The respective business Nike has Its method of measuring the goals as well as success
in their market area as they have also made a crucial index where they focus on judging the