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Macro and Micro Environment Analysis of the Brotherhood Book Publisher

   

Added on  2020-03-02

19 Pages4034 Words380 Views
Running head: MARKETINGMarketingName of the Student:Name of the UniversityAuthor Note:

1MARKETINGExecutive summaryThis report deals with the Brotherhood Book, which is a second hand book publisher andassociated with social work in Australia. Macro and micro environment analysis over thisorganization reveals its internal and external environment. Therefore it has been received thatthis organization has a good inventory of trade books that are essential for the business owner toget an idea over their business and they also develop business strategy by using such books.SWOT, PEST and variables of such organizations are analyzed in this section. Financial andnon-financial business objectives ensure the organizational goal. Therefore, value basedpositioning includes price, place, product and promotion of such business

2MARKETINGTable of ContentsIntroduction......................................................................................................................................3Macro Environment: Pest Analysis.................................................................................................3Micro environmental analysis..........................................................................................................5Business performance......................................................................................................................7SWOT Analysis...............................................................................................................................7Target Market Analysis and Segmentation....................................................................................10Objectives: Financial and Non Financial.......................................................................................11Value based positioning.................................................................................................................12Product...........................................................................................................................................12Price...............................................................................................................................................13Place...............................................................................................................................................13Promotion......................................................................................................................................13The Business Model and Partners..................................................................................................14Conclusion.....................................................................................................................................15References......................................................................................................................................16

3MARKETINGIntroductionMarketing is a method of promoting the business or selling the products in the customerdomain. However, marketing related social activities is a crucial approach to supporting peoplein with special needs (Parry and Kawakami 2017). This study deals with the marketing strategiesof Brotherhood Books that is situated in the Australia. Brotherhood Books is a well knownAustralian organization that sales second handed books that are donated in the social enterprises.This organization aims to promote the high quality of books. However, this organizationprovides books to the customers in order to solve their different issues and money that isgenerated from the selling of the book is distributed by such organization to resolve variousissues within the community. Hence, this organization is associated with the social work bytaking different marketing strategies. This recent paper deals with the macro and microenvironmental analysis of Brother Books and their marketing strategies will be addressed in thisreport.Macro Environment: Pest AnalysisThe macroeconomic environment deals with a quick analysis of the political, economic,social, and technological aspects of the environment provided to book selling industry for itsoperation. Thus, the PEST analysis of Brotherhood Books mentioned below:PoliticalThere is a GST imposition on the purchase of consumer goods from overseas. Bookspurchased from overseas store not subjected to the Australian Goods and Service Tax. Therefore,

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