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Study on Marketing Analyses- Brotherhood Books

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Added on  2020-02-24

Study on Marketing Analyses- Brotherhood Books

   Added on 2020-02-24

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Running head: MARKETING ANALYSISMarketing AnalysisStudent’s name:University name:Author’s note:
Study on Marketing Analyses- Brotherhood Books_1
1MARKETING ANALYSISTable of ContentsIntroduction......................................................................................................................................3Overview of organisation................................................................................................................31. Target market...............................................................................................................................33. Products.......................................................................................................................................54. Price.............................................................................................................................................55. Place.............................................................................................................................................66. Promotion....................................................................................................................................67. Partners Business model..............................................................................................................6Conclusion.......................................................................................................................................7Reference List..................................................................................................................................8
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2MARKETING ANALYSISIntroduction Marketing is a management process of an organisation that exchanges relationship withthe desired customers. Marketing is an activity of an organisation for communication andcreating offers for the consumers, partners and clients at large. This study aims to analyse themarketing activities and opportunities of selected organisation Brotherhood Books. Moreover, inthe first section of the assignment, this study will focus on market segmentation and targetmarket of the organisation. The objectives of the organisation will be discussed. In the nextsection, Marketing Mix of the organisation will be analysed light of Brotherhood Books. Lastly,appropriateness of partnership business model for the chosen organisation will be justified.Overview of organisationBrotherhood Books is a famous social enterprise under Brotherhood of St. Lawrence.This organisation encourages people to donate their used books for recycling or to the poorpeople. This organisation asks people to contribute funds for charitable purposes. BrotherhoodBooks organisation has been working for last 10 years and the organisation received more than45 tonnes of books that have been donated to them (Brotherhoodbooks.org.au, 2017). Theorganisation sorted and cleaned those donated books and sell through their website. Thisorganisation is in Sydney and one can get the desired books on their doorstep also. Thisorganisation has its community stores and one can browse these books around Victoria.1. Target market Main bases of segmentation can be done in four categories. The first segment isgeographic segmentation and this includes customer, location, region, urban and classification.
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