Marketing Report for Operator 25 Cafe: Strategy, Positioning, and Sustainable Marketing

Running head: MARKETING REPORT
MARKETING REPORT

MARKETING REPORT 2
Table of contents
Introduction......................................................................................................................................3
Situation Analysis............................................................................................................................3
Description of Operator 25 Cafe......................................................................................................3
SWOT Analysis...............................................................................................................................4
Marketing environment...................................................................................................................5
Target Market, Strategy and Positioning.........................................................................................6
Market Segment...............................................................................................................................6
Target...............................................................................................................................................7
Positioning.......................................................................................................................................8
Performance Matrix.........................................................................................................................9
Sustainable marketing....................................................................................................................10
Conclusion.....................................................................................................................................11
Part 2..............................................................................................................................................13
Introduction....................................................................................................................................13
Evaluation......................................................................................................................................13
Conclusion.....................................................................................................................................14
Story Board....................................................................................................................................14
References......................................................................................................................................15

MARKETING REPORT 3
Introduction
The term marketing is the way of business to make a good relationship with the customers and
satisfying them with the company’s products. Through the help of marketing a company sell its
products to their customers. Different companies choose different style of marketing like
advertisements, pamphlets distribution, newspaper ads etc. With the help marketing people
comes to know about the products of a company. The aim of the marketing department is to get
the attention of customers by various ways like using slogans, or celebrity endorsement of their
products and also using some packaging designs. The objective of this assignment is to provide
detail information about marketing strategy to the readers. This assignment is focused on Digital
Marketing Solution and Operator 25 Cafe has been selected as a research topic for this
assignment. Below the situation analysis of the selected company, its SWOT analysis,
description of the selected cafe has been described.
Situation Analysis
Description of Operator 25 Cafe
The Operator 25 Cafe located in Wills Street Melbourne is one of the famous Cafe in Australia.
The Cafe is serving its products since the 1900s and still holding a very good market position in
Melbourne. The Cafe not only provides varieties of coffee but also focused on their quality of
food. The environment of the Cafe is suitable for all types of people including businessman to
family and friends. The place is cozy and business meetings are also held as well as people can
also reserve it for any birthday occasion, party or even for business conferences. The executive
chef Valerie Fong and the head Chef HemantPuri together put a new style of cooking by
combining the international food and serve it in a modern style of cooking techniques. The cafe

MARKETING REPORT 4
has a friendly environment and the staff behavior of the café is very polite. The Operator 25 Cafe
currently holding a good position in Melbourne since a very long time (Ryan, 2016). The
objective of the cafe is to become one of the most well for-known cafes in the entire country.
The cafe provides good and gentle service to their customers and maintains a good quality and
quantity when it comes to food. Though there are many other competitors in the market the
Operator 25 Cafe still manages to hold their position.
SWOT Analysis
1. Strength- The strength of the Operator 25 Cafe is that the staffs of the cafe are well
aware of the choices of the customers in that place. The environment of the cafe is
very standard and not very many hustles are there. The cafe staffs are well trained and
they know the proper presentation of dishes which will attract the customers.
2. Weakness- The one and only weakness of the cafe is that the staffs are very less in
number and sometimes it is difficult to handle when the cafe is full of customers. The
cafe in current situation has a large number of customers almost every day but there
are only a few staffs who are handling this situation and sometimes they are not able
to provide the orders on time to their customers.
3. Opportunities- The cafe gets a wide range of opportunities for much reason among
which one main reason is because of their area which they have selected. The place
where the Operator 25 Cafe is present is a area where many reputed people of
Australia resides and prefers lunch and dinner in their weekly schedules.
4. Threats- The only threat of the cafe is the increase in food inflation rate in Australia
which will affect the cafe in the future. The food prices of Australia are increasing for