Marketing Research

MARKETING RESEARCH

Table of Contents.
TASK 1.................................................................................................................................................3
TASK 2.................................................................................................................................................3
TASK 3 ................................................................................................................................................5
REFERENCES.....................................................................................................................................8

TASK 1
Promotional merchandise is consider as branded with a slogan and logo as well as it also
distributed at no cost or little cost to promotional regarding a brand (Mihas, 2019). They are
provided at the loss to promote a brand,event ,corporate image,event or brand. It has been
identified that as per the students that out of most popular promotional items within the college of
the United states, students rated 56 for the promotional drink are such as ceramic mugs,water
bottles as well as glasses. 53 number of the students selected the custom tote bags ,also 45 students
go for the logo writing instruments. Health promotional items such as sanitizers While Rubberised
sunglasses and Round Ball Stress relievers are voted at least number of the students such as 9% and
18% respectively. In 2018 there are various promotional items that are voted through the students
such as Imprinted stainless steel straws ,about 78% students voted it as the most promotional item
of the 2018. While charging cables of c connectors as well as lip balls are voted as 16 % and 11%
respectively considers as the least promotional Items voted by the student within 2018. 65% of the
students voted Webcam Privacy Covers and 61 % students voted for the illuminating pens as the
new promotional items of the 2018 and many more . The reasons for buying such promotional items
as per the 480 United Kingdom students in further education of January 2019. Such as 48% of the
students giving reasons such as for making great gifts.21 % give the reasons such as My time good
reminder at the Uni. 16 % and 20% giving the reasons such as items that is used by me and neat
design styles and styles respectively (Var, 2015).14 % students gives reasons such as impulse
purchase ,32 % of the students give the reasons such as they liked the item as the 12% provides
reasons which is actually the least no of percentage voting or selecting the reasons as Bought for
family overseas as well as expensive and light.

REFERENCES
books and journals
Mihas, P., 2019. Qualitative data analysis. In Oxford Research Encyclopedia of Education.
Var, I., 2015. Multivariate data analysis. vectors, 8(2), pp.125-136.