Understanding customer response towards sales promotion in the fast food industry

Running head: MARKETING RESEARCH ESSENTIAL
“Understanding customer response towards sales promotion in the fast food industry”

MARKETING RESEARCH ESSENTIAL 2
Table of Contents
An introduction...........................................................................................................................................3
Survey questionnaire design approach.........................................................................................................3
References...................................................................................................................................................5
Appendix: The survey questionnaire...........................................................................................................6

MARKETING RESEARCH ESSENTIAL 3
An introduction
Indicate the research topic and research objectives briefly
The objective of sales promotion is to consider activities of marketing in order to add the basic
worth of products and services that may motivate an individual to buy. The fast-food industry is
growing in Australia due to convenience, speed as well as, price. An individual is now more
influenced with respect to fast food with the initiation of several promotional offers that suits
consumers in different timings as well as, occasions (Wang, Liaukonyte, and Kaiser, 2018).
The rapid rate on which, the fast food industry continues to involve promotion of its menu to
influence its consumers is many demonstrations of customer attraction with respect to those
promotions itself. Hence, with a focus on sale promotional practices, a company can increase
their sales and consumer responses towards the fast food products (Davis, et. al., 2018). The key
aim of this investigation is to investigate independent variables that can encourage fast-food
customers to dine in the fast food restaurants. Another objective is to study the behavior of the
consumer and its response rate towards sales promotion in the fast food industry. In this way,
customers can have favorable or no response towards the sales promotion (Liu, Lee, and Hung,
2017).
Survey questionnaire design approach
Approaches to questionnaire
All questionnaires would be provided in the proper format. It is discussed as given below:
Time duration
The time duration of conducting the survey is 10 min as only 10 questions are made by
researcher related to research concerns.
The type/nature of the respondents