Strategic Marketing for Adidas: Research Timeline, Survey through Questionnaire, and Data Analysis

Running Head: STRATEGIC MARKETING
STRATEGIC MARKETING
Adidas

STRATEGIC MARKETING 1
Research timeline and benchmark
The research timeline is used to examine specifies a time for accomplishing a task that is
discussed as below by table:
Strategic
marketing
Activities
Wee
k 1
Week
2
Week
3
Wee
k 4
Week
5
Wee
k 6
Week
7
Wee
k 8
Week
9
Week
10
Conducting a
Market
survey of
customers
Identify the
needs and
wants of
consumers
Selecting
sources of
marketing
Developing
social media
contest and
Launching
social media
contest
Review
performance
Take follow
up action
With respect to the above timeline and benchmark table, it is evaluated there are certain
activities that could be accomplished by the research scholar like conducting market survey

STRATEGIC MARKETING 2
on customers, identify needs and wants of consumers, selecting sources of marketing,
developing social media contest and launching social media contest, review performance, and
take follow up action. From this, it is analyzed that selection of marketing sources take more
time as compared to other research activities. Research has estimated 10 weeks of time to
accomplish the research activities.
Survey through questionnaire
Survey through questionnaire is effective for collecting the numeric information about the
research matter. The designed questionnaire is discussed as below:
Your gender
 Male
 Female
Your age
 Under 19
 19-24 years
 25- 29 years
 More than 30 years
Do you ever use Adidas products and services?
 Yes
 No
How frequently you used products and services of Adidas
 Once a week
 Once in 16 days
 Once a month
 Once a year
Please select one of following that describes Adidas product