Marketing Research Report - Supreme Plc
Added on 2020-01-21
28 Pages4409 Words45 Views
BUSINESS DECISION-MAKING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Creating a plan for collecting the data..............................................................................31.2 Survey methodology and sampling frame........................................................................41.3 Questionnaire for the study..............................................................................................5TASK 2............................................................................................................................................62.1 Drawing the cumulative frequency graph........................................................................62.1 And 2.3 determining lower quartile, upper quartile, mean, median and mode................72.3 Assessing the value of semi inter quartile range..............................................................82.4 And 2.2 Drawing conclusion from the quartile, percentile and correlation coefficient value................................................................................................................................................82.3 Calculating range and standard deviation.........................................................................9TASK 3..........................................................................................................................................103.1 Producing graph..............................................................................................................10..............................................................................................................................................133.3 Business presentation.....................................................................................................153.4 Formal business report...................................................................................................18TASK 4..........................................................................................................................................194.1 Information processing tool............................................................................................194.2 Preparing the project plan with an aim to assess the critical path..................................19TASK 5..........................................................................................................................................214.3 Making the decision with the help of financial tools.....................................................21CONCLUSION..............................................................................................................................26REFERENCES..............................................................................................................................27
INDEX OF TABLESTable 1: Cumulative frequency graph.............................................................................................6Table 2: Cumulative frequency graph with total mean...................................................................7Table 3: Estimated sales and profits figure....................................................................................10Table 4: NPV, IRR and Payback for Fitz......................................................................................21Table 5: NPV, IRR and Payback for Naushaba.............................................................................221
ILLUSTRATION INDEXIllustration 1: Histogram for Imperial tobacco plc........................................................................12Illustration 2: Scatter graph for Imperial tobacco plc....................................................................13Illustration 3: Bar chart for the Imperial tobacco plc.....................................................................13Illustration 4: Trend line for Imperial tobacco plc.........................................................................14Illustration 5: Trend line for Imperial tobacco plc sales................................................................14Illustration 6: Trend line for Imperial tobacco plc for profit.........................................................15Illustration 7: Gantt chart...............................................................................................................17Illustration 8: Network diagram.....................................................................................................182
INTRODUCTION Decision making is an important function for the success of any business as it helps ordirects firm towards the specific path (Zsambok and Klein, 2014). In addition to this, manager ofan enterprise has to take number of decisions which will assist with regard to attain the goals andobjectives of corporation in an effectual way. The given report is based upon the case scenario inwhich marketing research report is prepared for the Marketing Supreme Plc. In this report, cited firm will collect data about E-Cigarette for its client which is namedas World Wide Tobacco (WWT). Here, the study will give detailed explanation regarding thenumber of sources which are being used by the cited firm manager in order to gather informationabout the market. Furthermore, the report will also showcase different types of techniques whichcited firm will use in order to analyse its collected data effectively. TASK 11.1 Creating a plan for collecting the data Data collection consists of number of techniques which manager of firm uses in order toconduct its study upon the selected topic appropriately. Here, the effectiveness of the collecteddata will occur when it helps in fulfilling the aims and objectives of the study. However, wrongtechnique of data collection will lead to hamper the result of the study. Due to this, it becamedifficult for the scholar with regard to meet the aims and objectives of the study in an effectualmanner. With an aim to collect data for WWT, assistance has been taken by the marketingSupreme Plc manager from number of primary and secondary techniques. Detailed explanationabout the same is depicted below:Primary method: It is the technique in which investigator makes efforts with regard tocollect completely new data for the study and does not take assistance from previous dataor study (Primary method, 2016). Here, questionnaire has been prepared for thecustomers in order to gather their views and opinions regarding the product such as E-cigarette. Furthermore, with the help of given tool, information about the consumptionpattern of customers has also being assessed. This data obtained through analysis wouldhelp firm in preparing an effective production strategy for the given tobacco product. Secondary method: It is the technique, which is used by researcher with an aim to createthe base of its study. Thus, in the given method, scholar will analyse data, which is beingconducted by other researcher in the same topic or problem. With respect to the given3
scenario, secondary data has been gathered through the help of methods such as onlinesources, journals and books (Winston and Goldberg, 2004). Deriving through the givenmeans, information about the respective competitors of WWT has been assembled. Thus,here on the basis of assessed competitor’s tactic, an effective decision can be taken by themanager of cited firm with regard to the product such as E-Cigarette. Concerning fromthe varied secondary sources, it is assessed that Imperial Tobacco Group plc, Cloupor andAW are the main competitors of cited firm. These competitors have major share inmarket (Bryman and Bell, 2015). 1.2 Survey methodology and sampling frameSurvey methodology: depicts about the process of studying collected data for the given study.Here, survey will be conducted by the Marketing Supreme PLC manager in which informationabout the tastes and preferences of respective buyers will be gathered regarding the products.Here, in order to conduct survey, questionnaire has been prepared which consists variety of closeended questions. By framing such type of questions, exact information regarding the givenproduct will be collected (Hahs-Vaughn and Lomax, 2013). Sampling frameIt seems difficult for the researcher to conduct its study upon the whole population ofrespective market. Owing to this reason need of collecting sample for the study is being arisen infront of scholar. Thus, with an aim to collect sample for the study, researcher has chosen randomsampling method. Selected method is effective as it gives equal opportunity to each member inpopulation for being selected in the sample. With the use of this method, sample of 60 customershas been selected for WWT product. Data validityIn order to ensure the validity of collected data, efforts will be taken by manager oforganization to gather data from reliable and authenticate sources. Moreover, researcher willkeep assembling data in safe and secure place for the purpose to comply with the ethical aspect. 1.3 Questionnaire for the study Name:Age:4
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