Marketing Sales and Negotiation skills

This report discusses the importance of marketing and the various skills required to be an effective marketing manager. It includes a pestle analysis, SWOT analysis, marketing mix analysis, and recommendations for Marks and Spencer. The report also covers the sales and negotiation skills required for a sales manager.

Marketing Sales
and Negotiation
skills

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Discuss the pestle analysis of the business organisation .......................................................1
SWOT ANAYSIS .................................................................................................................3
Discussion on the analysis of marketing mix for the chosen organisation ...........................4
Explain the sales and negotiation skills .................................................................................6
Recommendation ...................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The marketing is the concept of the promoting the products and services in order to
increase market share. It is very important for the organisation to promote its brand and the
products in order to gain the competitive advantage. There are various skills which are required
in order to be an effective marketing manager which need to be adopted in order to attract
customer. The negotiation skills plays the vital role in the marketing where the manager need to
focus on addressing the demands of the customers while making profits for the business
enterprise. The organisation which is chosen for this report is Marks and Spencer which is the
British multinational retailer brand situated in United Kingdom. This is the company which deals
in clothing, home and food products. (Nayar,. and Koul, 2020). This report will include various
topic such as pestle and swot analysis, explanation of marketing mix, sales and negotiation skills,
and at last recommendation for the business organization.
MAIN BODY
Discuss the pestle analysis of the business organisation
Pestle analysis- This is the tool which is used by the business organisation in order to
identify the various external factors which can influence over the business operations and various
business activities. It is very important for the company to be aware of the factors in order to
function the business activities. The various factors and their impact is been discussed below in
context of Marks and Spencer :
Factor Impact
Political This is the factor which is
related to the extent to which
government policies mat
interfere within the business
operations. Such factors
include trade policies, tariffs
etc. (Maicher, Mjos, and
Tonisson, 2019).
There is the diverse impact of
this factor over the business
organisation which need to be
kept in mind by the marketers.
The Brexit move has impacted
the company in its imports and
export of the business
organisation.
Economical This is the factor which is The inflation rate in the United
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directly related to the
performance of the economy
can influence the business
activities. Such factors include
taxes, inflation rate etc.
(Shabir, and Sharma,, 2019).
Kingdom has impacted the
organisation as due to the
pandemic and increase in the
prices of the products and
services has decrease the sales
of the company./
Social This is the factor which is
related to the impact of the
society and the influence of
other people. Also this is
related to the current trend in
the market. Such factors
include attitude, behaviour and
lifestyle of the people.
This is the factor which need
to be kept in mind by the
marketer of the Marks and
Spencer. The current market
trend in the market which need
to be followed in order to
attract customers.
Technology This is the factor which is
related to the innovation and
technology development
which can influence the
business operations. Such
factors include research and
development, artificial
intelligence and digitalisation.
This can impact the business
organisation as technology
plays the vital role in attracting
customers. The Marks and
Spencer can focus on online
platforms which will make the
task easier for4 the consumers
and can also include the
various technology in the
payments .
Legal This is the factors which is
related to the certain laws
which need to be followed by
the organisation. Such factors
include employment law,
safety law etc. (Chow, and
The company need to
concentrate on the
employment safety and
compensation law in order to
be effective company within
the market. This is important
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Schoenbaum, 2020). as per the laws of the
government which been to be
followed by the Marks and
Spencer.
Environmental This is the factor which is
related to the impact over the
environment and can impact
the business operations and the
various activities. Such factors
include sustainable
development, climatic changes
etc. (Lamest, and Brady,
2019).
The company need to take
initiative in the various CSR
activities and sustainable
development which will
increase the brand image of the
company. The Marks and
Spencer need to take initiative
in order to reduce the carbon
footprint which is been
generated by co-production
processes.
SWOT ANAYSIS
This is the tool which is utilised by the business enterprises in order to identify the
internal and external factors which can help the organisation in becoming more strategic and
adopt the new strategies in order to achieve the organisational goals. The swot analysis in context
of Marks and Spencer is discussed below;
Strength Weakness
 The Marks and Spencer is one of the
leading companies from past 136 tears
and is well known business in United
Kingdom. The brand has ale to make
many big partnerships over the years
 The company sales was declining
because of the poor supply chain
system and the non availability of the
products or services. It was identified
that the company could not meet the
demand of the clothing products at the
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across the world.
 The company has a multinational brand
which includes both online and
physical store in Europe, Asia and
middle East.
time of Christmas festival.
 The one of the major drawback of the
Marks and Spencer is that the
organisation heavily relies on the
manual process and which is costly and
consumes more time.
Opportunities Threats
 As it is identified that the company is a
multi nation brand and is operated in
several countries but now the Marks
and Spencer need to focus on
expanding the business operations in
those courtesies by increasing the
market share and availability of the
products and services.
 The company has its online store but
the opportunities for the Marks and
Spencer need to focus on developing its
online platform by increasing the stock
and the various strategies which can
help in targeting the large audience
over the online platform.
 As the retail market in the United
Kingdom is getting high and very
competitive,. Some of the main
competitors of the Marks and Spencer
are Amazon, E bay, Zara etc.
 The another threat for the Marks and
Spencer is the local market because of
the high prices of the company. The
local market can increase there market
share by targetting those customers
who cannot afford the high prices.
(Peterson, 2020)
Discussion on the analysis of marketing mix for the chosen organisation
The marketing mix is the tool which is used to analyse the various tactics and strategies
in order tp gain competitive advantage. It is very important for the marketer to analyse the
various strategies in order to be productive and successful in the market. The marketing mix in
context of Marks and Spencer is been discussed below;
Current strategy Evaluation
Product The product is defined as the It is very important for the
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item which is been offered by
the business organisation to its
customers in order to earn
profits. The products of the
Marks and Spencer are
clothing, home an food
products.
Marks and Spencer to offer the
variety of products and
services to its customers so
that they are attracted.
Price This is the most important
strategy which need to be
analysed by the business
organisation in order to attract
customers. It is the cost of the
product which is paid by the
consumers.
Marks and Spencer can use the
competitive pricing strategy
which will help in attracting
customers.
Place This is related to the channel
of distribution which is
adopted by the business
organisation which helps the
organisation to achieve its
goals and objectives.
The company can focus on the
online channel of distribution
which will help in attracting
wide range of customers. This
will also increase market share
for the company.
Promotion It is related to the different
tools and techniques in order
to promote the brand and the
products and services.
It is very important for the
Marks and Spencer to use
various digital techniques such
as use of social media in
promoting the products and
services of the business
organisation.
People The people are related to the
staff who are involved within
the organisation. It is very
The marks and Spencer need
to focus on the various
strategies which can help the
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essential for the company to
hire the skilled employees in
order to function properly.
employees to gain the
knowledge and improve skills
in attracting customers.
Process This is related to the
production process which is
involved in making the
product or services which is
adopted by the company. In
current the company is
adopting the manual processes.
It is very important for the
organisation to adopt the
various new technologies in
order to make the process fast
and less time consumers. Also,
the machinery designs which
can make the clothing
attractive.
Physical evidence This is related to the brand and
the store which is the physical
evidence of the company/.
The receipts and the cash
memo are the physical
evidence for Marks and
Spencer. (Zrobek,and et.al.,
2020)
Explain the sales and negotiation skills
There were various skills which I learn during the session and required in being an effective
sales manager within the business organisation. The various skills are discussed below:
 Listening skills- This is the most important skill which I have learnt during my session
and this is required at the time of sales and listening to the view points of the customers
in order to understand them. It is very import5ant to grab this skills to enhance properly
in order to attract customers within the products ors services of the business enterprise.
 Communication- This is the most important skill which is required in being an effective
marketing manager and understanding the various perspective. The communication plays
an important role in sales. The sales is all about presenting the product in front of the
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customers. This is the skill which I have learn and able to communicate to my peers in an
effective and efficient manner.
In context of Marks and Spencer the company can focus on the listening skill which will help tto
improve on the areas in which the company is lacking. Also, this can help the business enterprise
in analysing the customers and knowing their view points and meet their requirements.
Recommendation
It is recommended that the company can use the various digital marketings strategies in
order to promote brand and the products or services. It is very essential for the company to use
marketing tools such as use of social media in order top promote. (Boyce-Tillman, J2018)
CONCLUSION
From the above report its is concluded that marketing is related to the promotion of the
products and services of the business organisation. There are various factors which need to be
kept in mind in order to attract customers. The pestle and swot analysis help the organisation in
identifying the various factors which can influence the business activities. The marketing mix is
the tool which is been used by the company in order to identify the restart which can help the
organisation in increasing the sales.
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REFERENCES
Books and Journals
Boyce-Tillman, J., 2018. The complete musician: the formation of the professional musician.
Musician-teacher collaborations: Altering the chord, pp.108-120.
Chow, D.C. and Schoenbaum, T.J., 2020. International business transactions: problems, cases,
and materials. Wolters Kluwer.
Lamest, M. and Brady, M., 2019. Data-focused managerial challenges within the hotel sector.
Tourism Review
Maicher, L., Mjos, K.D. and Tonisson, L., 2019. Intervention opportunities for capacity building
in technology transfer. In Capacity building in technology transfer (pp. 29-46).
Springer, Cham.
Nayar, B. and Koul, S., 2020. Blended learning in higher education: a transition to experiential
classrooms. International Journal of Educational Management.
Peterson, R.A., 2020. Self-efficacy and personal selling: review and examination with an
emphasis on sales performance. Journal of Personal Selling & Sales Management,
40(1), pp.57-71.
Shabir, S. and Sharma, R., 2019. Role of soft skills in tourism industry in Saudi Arabia.
International Journal of Engineering and Management Research, 9.
Zrobek,and et.al., 2020. Fuzzy logic method of valuation supporting sustainable development of
the agricultural land market. Sustainable Development, 28(5), pp.1094-1105.
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