Marketing Sales and Negotiation skills for Asos: A PESTEL and SWOT Analysis

Marketing Sales and
Negotiation skills

Table of Contents
Marketing Sales and Negotiation skills......................................................................................1
Introduction................................................................................................................................3
PESTEL analysis:..................................................................................................................4
ASOS SWOT Analysis..........................................................................................................6
Asos Marketing Mix Discussion ..........................................................................................8
Sales and Negotiation skills applied by your chosen organisation: ......................................9
Conclusion and Recommendation: ............................................................................................9
Asos Marketing Mix Recommendations Table ..................................................................10

Introduction
The report aims to provide an understanding on the concept of marketing. It Is a vital
function for organisation to deliver products and services with utmost profitability. It is
necessary to analyse marketing environment, functions and decisions for choosing relevant
tools and marketing mix. Every business is required to prepare effective marketing plan that
demonstrate customer satisfaction and enable large sales. The role of marketing involves
listening to customers, influence them for products, communicate satisfy customer needs. The
manager must have skills to carry out marketing roles. This report is going to focus on retail
industry. Asos is the finest and largest online fashion retailer in UK (Fuciu, and Dumitrescu,
2018). The company deals in various products in cosmetics, beauty, clothing and other
accessories. It serves product through online websites. It was established in 2000 and sell
almost 850 brands across UK, USA and Europe. Therefore, the report will identify key
factors of internal and external environment using models and theories such as Swot and
Pestle analysis. At last, there are many negotiation skills which are required to plan and
implement effective marketing plan will be reflect into the report.

PESTEL analysis:
This analysis is an effective tool to analyse external market environment. It describes
various factors that influence on functioning of organisation within the industry. It helps in
taking effective decision into competitive market in terms of economic, environmental,
political, technological and legal factors which are described below:
ASOS PESTEL Analysis
Factor Impact
Political  This factor theory
focuses on political
interferences such as
trade regulation (Lai,
Damle, Ling, and
Rigo, 2020).
 Other factor are
tariffs, terrorism,
and corruption. All
these factors impact
on retail industry
while looking
forward for growth
and expansion.
These factors impact on Asos plc to
take decisions for delivering
products in other countries. As due
to Brexit, the company face high
cost of tariffs which creates
negative impact on companies
profitability (Homburg, Jozić, nd
Kuehnl, 2017). Also, digital sales
policy has also changes in UK that
impact on business functioning.