Marketing, Sales and Negotiation Skills for ASDA: SWOT and Pestle Analysis, Marketing Mix, Reflection and Recommendations

Marketing, Sales and
Negotiation skills

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Swot and Pestle analysis..............................................................................................................3
Analysation of marketing mix.....................................................................................................6
Reflection.....................................................................................................................................9
Recommendations........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the activity which is undertaken by the company for promoting the buying
and selling of products. Selling is the process in which the company creates products for selling
them to the customers as the integrated part of the marketing process. ASDA is the organization
which has been chosen for this project. It is a British supermarket chain which is headquartered
in Leeds, England. The company was founded in 1949 by the family of Asquith as their retail
business along with Associated Dairies company. This organization has been listed in London
Stock Exchange Since 1999. Its industry of supermarket chain is full of competition in UK. The
role of marketing for ASDA is very essential as it helps the business to develop a brand image
which is helpful for the business to grow efficiently. In this project the impacts of SWOT
analysis and Pestle analysis on the marketing environment of ASDA has been discussed. In this
project the analysation marketing mix of the for the illustration of the marketing tactic of the
company for its products and services has been discussed. This project provides the sales and
negotiation skills which can be useful for the marketing products and services.
MAIN BODY
Swot and Pestle analysis
PESTEL Analysis
It is one of the significant technique that is helpful in accomplishing the relevant
information about the internal & external environment in turn factors affecting the operational
practices of business can be identified. ASDA is being international company get affected form
the several components which can be properly recognized by applying this approach which are
as follows:
Factor Impact
Political Political environment, Brexit, tax
policy, etc.
These are the factors that play role
of influencing ASDA practices as
prevailing political environment
highly affects the marketing
actions. Tax prevailing in market
as well affect the promotional

activities, so that e complying
with these requirements become
important.
Economic Pay levels, cost of credit,
competitive pressure, GDP,
interest rate, etc.
ASDA as being international
organization need to attention on
conducting marketing activities
which can get affected from the
employment, interest rate, etc
(PESTLE Analysis of ASDA,
2022). These can affect both
positively & negatively so that
taking relevant course of action
to get higher profitability.
Social Culture norms & beliefs, changing
customer trends & preferences and
attitude
There are number of social
factors that affect the marketing
practices as its main objective to
influence people positively in turn
having higher profitability,
sustainability, etc can become
possible. The social aspects that is
affecting the functioning of
ASDA involves changing
demand of consumers, attitude,
etc in both manner so involving
these factors in decision-making
is crucial.
Technological Super fast broad brand, mobile
apps, up gradation of technology,
emergence of digital practices, etc
In the current era, coordinating
with changing up gradation of
technology to employees become
important to offer effective