Marketing, Sales and Negotiation skills - A Case Study of Tesco

Marketing, Sales and
Negotiation skills

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTEL Analysis...................................................................................................................3
SWOT Analysis......................................................................................................................5
Marketing mix........................................................................................................................5
Sales and Negotiation skills....................................................................................................7
CONCLUSION................................................................................................................................8
Recommendations............................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
Marketing is one of the essential functions of an organisation. It is the process of persuading
the buyers towards the organisation. It includes various functions that are done by an
organisation to attract the customers and to serve them effectively for success of an organisation
(Deepak and Jeyakumar, 2019). Marketing plays a major role in retail sector. In this report the
marketing of Tesco is taken into consideration. The marketing helps in engaging the customers
towards the organisation in order to enhance the sales of the company. It is British multinational
organisation of groceries and general merchandise retailer. It was established in 1919 has its
headquarters in UK. The marketing of company is so strong that helps the company to gain
advantage over the competitors. The company is able to enhance its reach due to effective
marketing strategies used by them. In this report there is discussion related to internal as well as
external factors that impact the success of the company. Also, the marketing mix of the company
helps to form effective strategies for the company. In the end of this report sales and negotiation
skills that help the company to enhance its sales.
MAIN BODY
PESTEL Analysis
This analysis helps to know about the external factors that have impact on the organisation.
It helps to understand the market dynamics of the environment and helps the company to
improve business continuously.
Political Factors Tesco is one of the largest retailers in the world and the company
follows all the regulations to compliance with the safety of its product.
The circumstances of all the countries where Tesco as it is this our
different. So, a company always follows the political structure of the
company and operates in a manner that there is no problem. The
headquarters of Tesco are in UK and the political condition is stable that
also helps the company to operate effectively and on more profits.
Economic Factors It is important to know that Tesco has a wide range of products and that
are consumed by a lot of customers in UK (Adamyk, 2019). No doubt
there are various environmental changes that take place but the company