Marketing Skills for Communication

MARKETING
SKILLS FOR
COMMUNICAT
ION

CONTENT
• Introduction
 Description of communication model
 Communication system used to communicate with the various stake
holder.
 Process of communication system
 Benefit of formal and informal communication system
 Different technology used for communications process in the
business environment.

INTRODUCTION
Communication is medium by which an individuals can share its
thoughts and ideas to the other individuals in order to perform
various functions of business in effective manner. Business
communication is the part of formal communication by which an
individual can able to know various problems and issues of the
various employee working in the organisation.

Description of communication models
Communication models are concerned with the conceptual models which used
to accomplish the process of communications these models are based on
the sender reeving the message and transforming of different types of
message to one individuals to the other individuals there are various
communication models by which the senders and receiver communicate
with themselves. These communication models are describe below:
 Shannon and weaver:
 Constructive Model:
 Interactive model: