Marketing and Society: Societal Value, Ethical Issues, and Consumer Behavior

Marketing and Society

INTRODUCTION
 Marketing is a concept which is very beneficial for the company in order to
achieve their goals and objectives. Marketing helps the company to enhance
their brand image and create more consumer base for the company. The societal
marketing is a concept that adopts the position that caters huge social
responsibility. It helps the organization to satisfy the requirement of the
consumer and provide them superior quality in value.
 . Furthermore, it is very important for the company to consider the ethical
problems in order to reduce them. Apart from this, it is also very significant for
the company to evaluate the societal value of marketing. In order to examine
about the societal value of marketing, this report going to consider the issues
which are facing by the managers in context of marketing.

Societal Value of Marketing
 Societal marketing is very important for the society, for the environment,
for the business. This is the concept which supports the organization to
maximize their profit for the company and also helps the organization to
create long-term connections with their consumers.
 It motivates the company as well as the society to develop more products
that benefit the society in order to satisfy their consumers and achieve the
targets in an appropriate manner.
 There are different kind of the social aspects of marketing that include all
of the marketing mix like product, price, place, promotion, process,
physical evidence and people.
 It helps the organization to provide a superior value towards the consumer
and provide different kind of benefits to the society so that they can create
positive impact on the society and satisfy the consumers in an appropriate
manner.

Ethical issues
 There is different kind of ethical issues which are
facing by the manager and it create huge impact on
the organization productivity as well as profitability.
 It is very important for the company to consider the
business ethics so that they can overcome the ethical
issues which are facing by them and improve their
capabilities in order to bring more opportunities for
the organization and get more competitive advantages.
 Ethics is the kind of concept which can be defined as a
broad term and helps the organization to building an
organization integrity interest as well as complying
with regulation.