Principles and Practices of Marketing: SOSTAC Model and Analysis

Principles and Practices of Marketing

TABLE OF CONTENTS
• INTRODUCTION
• SOSTAC model and analysation of situation element based on macro environment
• Objectives of the Gym Group
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing is a process which integrates many different
processes and operates on large and small scale platforms with
the principles of product design, pricing, promotional.
• These processes are operated on basis of customer needs and
follows current market trends.