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Pestle Analysis of Land Rover

   

Added on  2020-11-12

12 Pages2912 Words99 Views
BUSINESS POSITION REPORT
Pestle Analysis of Land Rover_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Pestle Analysis ...........................................................................................................................1Porter's Five Force.......................................................................................................................2VRIO Model................................................................................................................................4Stakeholder perceptive ...............................................................................................................6CONCLUSION ...............................................................................................................................7REFERENCES..............................................................................................................................10
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INTRODUCTIONBusiness position report is used within organization to communicate to internalstakeholder about type of target customer, list of its consumer need, and advantage of existingand future product, frame of Reference and reason to believe. Report work as guideline formarketing department to make all the marketing tactics and strategies. Present report cover allthe macro factor affecting Land Rover decisions. Industry positioning render data of particularindustry in economy and its glimpse about its opportunity, threat and weakness and strength.oreply also describe different stakeholder perceptive along with Land Rover's. Land Roverprovides luxury, sport and value vehicle to its customer. Company is now acquired by TATAgroup of India. Company's USP is to facilitate adventurous, Rugged and authentic cars to people.MAIN BODYPestle Analysis Macro factor are external business environmental which affect a business indirectly.These elements are enviable in nature. An organisation can not avoid these, but only minimiseimpact of these by taking precautionary actions. PESTLE analysis is the most widely used toolby manager to know about superficial factor affecting business decision. Following is thePESTLE of Land Rover is given belowPolitical factor:As all auto mobile company, Land Rover get affected by change In taxes, import andexport duty, employment polices, environmental safety efforts etc. now company has to makelow carbon emission vehicles(Wedeniwski 2016). Political stability create favourable businessenvironment. When governments maintain harmonious relation with other countries, it wouldrender market growth and expansion opportunity.Technological Factor:Auto mobile industry is highly sensitive to this factor. Technical changes are brought toaugment driving experience, better road safety and refine vehicles performance. Now customerwant fuel efficient, better mileage along with digital technology in car. Land Rover continuouslymake its serious effort to remove driving errors. Land Rover has advanced driver-assistancesystems, Artificial intelligence and IOT in all its latest cars and SUVs.Economical factor: 1
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Adverse economic conditions lower the disposable income, which eventually slow donesale and potability. Also, high interest rate impact growth and expansion plan of Land Rover.Government investment in public infrastructure render seamless distribution and procurementfacilities (Schuetz, Mair and Schrefl, 2018). In inflation phase, company try to cut down its nonessential expenses like marketing so that reasonable pricing can be offer to buyer.Social factor:This element impact care manufacturing as well as working culture in Land Rover officepremises. Company makes required modification as per trend and preference prvelling in society.Land Rover design it models according to target's people need. As far as cultureconcern ,Company gives break in working hour to Muslim personnel for prayer. Legal factor:Auto mobile industry also have set of legal compliance, which they have to follow. Likelaw regarding safety, pollution, employment, product quality standards' law etc. Land Rover nowlook upon carbon emission rate for its car, if it is ignored car will fail in passing the emissiontest, Which eventually can not be sale in market. Company render smart breaking system,RADAR sensors, Traction control in order to follow government rule for safety.Environmental factor:Nowadays it becomes crucial factor for car company's because of earth's poor health andincreases pressure form international environment safety bodies like IUCN and UNEP. LandRover adopts best recycling and waste management policy. Its car now having engine which ismore environment friendly (Diouf and Boiral, 2017). Company also try to use recyclablematerial in car components. Reduce. Reuse. Recycle polity, Recycled aluminium, low carbonfuel are some initiative taken by Land Rover.Porter's Five ForceCurrently, UK automobile sector make more sports and premium vehicle for people thanordinary one, Although value cars also produced. UK automobile industry faces toughcompetition with France, japan and Germany. Many big car companies acquired by overseascompanies like Tata (India) owned Jaguar and Land Rover, BMW(Germany) purchased Rolls-Royce. Industry render £20.2 billion direct to UK Treasury. 2,45,000 number of people get directemployment form car retail, where addition 347,000 employee are working in serving andrepairing of cars. Out of total UK exports, industry gives 12.8% share. Annual contribution in2
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