Marketing Aspects in Australian Biscuits Manufacturing Industry

Marketing stand and deliver

Introduction
 The report illustrates about the marketing aspects considering the
Australian biscuits manufacturing industry
 The topic present an idea abut the various macro environmental
factors associated with the business functioning within the
concerned industry
 The marketing segmentation and targeting will also be focused on
to target specific market segments

Executive summary
 The macro environmental factors including political stability,
employment scopes and other legal and environmental factors
were considered that impact the business functioning
 The market segmentation enabled focus on two market segments
such as the market comprising of health conscious customers and
another market consisting of individuals aged between 6 to 15 years
 Recommendations included investments by shareholders on the
sustainable packaging of biscuits and influence the consumer
buying behaviours too

Macro environmental analysis
Political and Economic factors
 The Government laws, legislations and policies impact the political stability
and the way business operates within the industry
 With the advent of e-commerce activities, there can be issues related to
information disclosure, which can give rise to anti trust issues
 Political conditions often influence the foreign trade relations and
investments too
 The rate of employment scopes created within the industry can influence
the growth in economy of Australia
 The skilled workforce also contributes to the economic health and wellbeing
 The rate of inflation and growth rate also creates an impact on the financial
performance of the Australian biscuits manufacturing industry