Effective Market Strategies for Topman's

This assignment requires the student to analyze Topman's current market situation and identify effective marketing strategies to enhance its market position. The student needs to evaluate different marketing methodologies, such as limited time methodologies, store location, and brand positioning, to recommend a suitable approach for Topman's. The report should provide a detailed analysis of the chosen methodology, including its implementation plan and expected outcomes. The assignment aims to develop the student's critical thinking and problem-solving skills in applying marketing theories to real-world scenarios.

RUNNING HEAD: MARKETING STRATEGIES 1

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Contents
Introduction......................................................................................................................................1
Company profile..............................................................................................................................1
2 key challenges in the managing the organisation's marketing operation......................................2
Specific challenges from external environment or its competitive environment............................2
Analysis of the current marketing activities and the organisation's objective.................................4
2 key trends in marketing management...........................................................................................5
Marketing concepts, tools and technique to support the analysis/evaluation..................................6
Contribution of marketing to success of the organisation...............................................................7
Conclusion and recommendations...................................................................................................8
References........................................................................................................................................9

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Introduction
Topman is the global fashion high street brand located in UK. The major purpose of this report
is to identify and analyse the existing marketing strategy. By using a detailed market segment
strategy it is possible to understand the effective policies that are enforced by the brand. An
investigation into the macro and micro environmental factors will ensure the brand position in
the market. It is hence very much important to understand the brand market standing and the
different strategies in order to gain competitive advantage. The existing marketing strategy and
upcoming strategy will allow in making a definite change. This will certainly allow in managing
market effective role and pertaining role of a fashion brand in order to gain competitive
advantage. The brand has developed an effective market scope that will allow the readers in
understanding the brand image. Further this report aim to create a strong and appealing
marketing strategy in order to understand the problem. Research includes an internal marketing
research and analysis of events and campaigns in order to consider the proposed marketing
strategy(Armstrong, et al 2015).
Company profile
Topman is a British multinational means fashion retailer. The brand is the subsidiary of Arcadia
Group. Topman includes the chain of man high-street clothing which is located in UK. It was
created by the end of 1970 and provides with an effective menswear collection. They have built
an international presence by expanding business across the world. Topman has also using the
franchise model in order to attain effective market standing. The group is expanding in different
part of the world understanding the consumer needs and building a strong market standing. The
particular research is therefore important enough for understanding the process in order to gain

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quantitative role. Here, it is evident to look forward in order to mark changes in the business
organization and understanding the process. The overall process is to arrange the effectiveness in
term of marketing policies and procedure(Armstrong, et al 2014). This will certainly allow in
updating the organizational effectiveness and putting forward necessary. It is therefore important
to attain organizational scope that will certainly allow in functioning business activity. The
overall emphasis here is to embark effective business atmosphere and undertake campaigns
which will allow in gaining competency(Babin and Zikmund, 2015).
2 key challenges in the managing the organisation's marketing operation
There are many challenges that are faced by Topman in order to manage its function. The first
challenge is regarding managing the online operations. For a large sized brand like topman it is
important to undertake the online operations like promotions and sales in an efficient way. This
will allow in managing the effectiveness in term of gaining local market competency.
The brand has to expand itself in the foreign market which will certainly help them in growth
and development. This allow in an advanced growth and remaining efficient on a long-run. It is
possible from the point of gaining adequate growth and competency. In order to be more
competent and efficient, it is required to communicate the organizational value in a better way.
The purpose is to integrate the organizational growth and maintaining sustainable objectives.
This is important enough in managing the objective.

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Specific challenges from external environment or its competitive environment
Topman internal strategy
Strength
The brand has a strong presence in UK and overseas. There are 300 stores in UK and around 150
stores overseas. The brand is known as a premium menswear including the top designer and
fashion advisors. They have increased collaboration with the numerous designer in order to
ensure the varieties and price of the clothing range. They are involved in charity and working
consistently to boost the brand image. The brand has largely been working in order to influence
the overall market positioning. It is necessary for organizing the brand focus that will certainly
allow in maintaining the brand image in public. It is a matter of great importance for the brand
in order to attain a sustainable market position. The purpose here is to attain a strategic market
place and allow in building an effective market positioning. The purpose is to manage the
organizational growth and development is necessary for positioning itself at a place that allow in
gearing up specific market place. This is efficient from the point of view of gaining specific roles
and results on a long run. The purpose of Topman strategy is to attain organizational roles and
putting forward the efficient marketing strategies. It is important for a brand to develop itself as a
popular support system that will certainly allow in managing designated roles. Above all, the
competition caused by the other local and international brand has been culminated through
efficient marketing strategies. This is important from the point of view of gaining adequacy and
relevant market group. The large sized stores in UK has allowed in overall market accessibility.
They have overall helped in creating an effective brand position through brand penetration. It is
necessary from the point of gaining effective brand positioning. It is necessary for a brand to
establish itself together with a definite market position. The purpose of an organizational role

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and responsibility is to attain systematic marketing position. It is therefore important enough to
arrange the organizational platform which will certainly allow in managing effective role and
responsibility(Baker, 2014).
Weakness
It is difficult for the brand to consolidate the management which is located at different places. It
is therefore causing poor productivity and hence affecting the brand and its image. The overall
purpose of the brand is to maintain a position that will certainly affect the brand. The brand has
however a poor store display strategy which is affecting it. The poor online marketing strategy
has however reduced the online sales(Boone and Kurtz,2013). The continuous complains and
ineffective addressing policies have affected the brand consequently. It is important from the
point of gearing up the effective roles. The purpose of brand efficiency and effectiveness has
developed itself. The consequent reason behind managing the roles and responsibility is to attain
effectiveness and expanding the market throughout the world. The role of an effective marketing
strategy is to attain systematic growth and arranging the necessary growth that will certainly
allow the brand to grow. It is important to develop the strategies in order to attain positive
growth. It is necessary from the point of attaining defined roles and capacity that will help in
organizing long-term productivity.
Topman external environment
Opportunities
There are young customers that are targeted that allows in attaining an effective managing
strategies. It is important enough for targeting the effective people and analysing the market
strategies that ensure roles. They have associated themselves with the financial planning for the

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company. It is important from the point of gaining accurate results and performing effectively.
By collaborating with the celebrities it is possible for the brand to gain effective name. It is
necessary from the point of way of gaining sustainable market name(Hollensen, 2015). This will
allow in generating market effectiveness. For such a brand it is important to gain better name.
This is effective from the point of view of gaining better roles and furnishing capacity in the
favour of the company. In this way it is possible for the brand to attain better brand positioning
Threats
The threat is the external factors that affect the brand in its growth. There are multiple factors
that like international brands and local brands that have a wide market and consumer segment.
There are possibilities that the brand might face ineffectiveness due to these brands. For the
reason, it is important to maintain an efficient brand image and allocate the most favourable
factors in order to gain proficiency(Sheth and Sisodia, 2015).
Analysis of the current marketing activities and the organisation's objective
The current marketing activities suggest that the brand is partially utilizing its capacity in order
to attain sustainable market position. The existing market strategies are maintained the product
portfolio and expanding the brand across the world in order to seek effectiveness. The changes
are been improvised in order to add different variety of clothing range which will certainly allow
in managing the product availability(Mullin, Hardy and Sutton,2014). There are multiple brands
that are causing huge competition to the brand. There is a necessity to improvise the condition
which will be helpful in managing the situation. It is necessary for managing the effectiveness of
the organization and maintaining a better brand quality not only in UK but also in the rest of the

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world. This will certainly help in managing the brand quality and attaching a wide accuracy to
the brand. This has a potential to gain the organizational development and meeting the crises
which will certainly allow in meeting the expectations of the consumers(Shank and Lyberger,
2014). It is highly recommended for the purpose of positioning the brand in the market and
creating an equitable name. The significant contenders of Topman are centre and high society
departmental stores. The opposition is as premium situated stores in the market(Strauss, 2016).
2 key trends in marketing management
The most capable piece of the item is its cost and subsequently it is vital for an association to
offer products at a focused cost. Because of the distinction in the cost of the item it has turned
out to be imperative to offer an item at an aggressive rate(Turnbull and Valla, 2013). It is
because of the way that the purchasers can change to some other item which may influence the
picture of the brand. It is seen that the clients in the retail division has a high bartering control
over others. The new pattern of web based shopping is again representing a danger over the
organization. The new patterns are posturing danger to the brand itself(Van den Driest and
Weed, 2014). There is as of now part of rivalry in the business. There are different nearby and
global retailers who are causing outrageous level of rivalry. There are diverse stores working in
the business with a similar model. In such a situation it has turned out to be apparent for an
association to create aggressive procedures keeping in mind the end goal to contend in the
market(Sheth and Sisodia, 2015).
 Concentrating on clients
 Potential Client Market
 Client needs (De Mooij, 2013).

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Market development
The present in UK market has part of potential as far as development. The advanced
development at Topman is high and the brand has part numerous chances to extend business in
the global market also. It is very prudent to the brand that it ought to create exercises by taking a
gander at the prerequisites of the individual clients. The clients are exceptionally scattered and
the specific market portion requires development in the coming years(Hollensen,2015).
Market limit
The situation of the store is critical from the perspective of the deal. Keeping in mind the end
goal to get abnormal state of offers it is prescribed that the store ought to be arranged at a place
that pulls in individuals(Solomon, 2014). There is as of now part of rivalry in the market in such
a circumstance it is suggested that the brand ought to deliberately position its whole store so as to
achieve high level of sale(Kardes, Cronley and Cline, 2014).
Served area
Because of the distinction in the cost of the item it has turned out to be essential to offer an item
at an aggressive rate. It is because of the way that the purchasers can change to some other item
which may influence the picture of the brand. They are sufficiently productive to deal with the
prerequisites of both the centre and high society clients(Kotler, et al 2015).
Client division
It is obvious for a brand to comprehend the market portion. For each b rand it is critical to
deliberately putting itself in the market with the goal that they can achieve wanted outcomes. The

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real piece of the primary clients is prevalently females. The items are best known as the
exceptional brand class depend on client decision as opposed to request premise(Lantos, 2015).
Marketing concepts, tools and technique to support the analysis/evaluation
Market examination
The significant piece of the primary clients is dominatingly males. The items are best known as
the superior brand classification depends on client decision as opposed to request premise. The
distinctive items satisfy the need of the client in view of the individual decision. Topman
particularly centre around its deal that depends on the extensive strip malls. These key areas are
imperative from the perspective of increasing enormous benefits. Situating a departmental store
at a vital place is essential from the perspective of renown(Mullen and Johnson, 2013).
There are evident obstructions in the business regarding economies of scale with a specific end
goal to deal with the necessities. The substantial store unit spares cost by purchasing
merchandise in mass amount(Ryan, 2016). The littler stores don't have a capacity to decrease the
cost. The administration arrangements are another boundary for the new endeavour to present
another specialty unit. The new duty framework can impact the business on a substantial degree
the main new participant can be the organizations who are now settled in the business. It is
monetarily inconceivable for the business to seed capital keeping in mind the end goal to set up
an aggressive unit. This is particularly essential for the substantial estimated business association
like Topman who needs to create techniques looking onto the necessities of various offices. The
danger of section is exceptionally if there should be an occurrence of new competitor(Varley and
Rafiq,2014).

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Expansive retailers are totally reliant on the providers keeping in mind the end goal to get
products all the time. Thus it has turned out to be essential for the stores to create productive
association with the providers to mastermind merchandise at an aggressive cost. Retailers are
ceaselessly increasing all the more haggling power thus it is seen that the providers are ending up
less capable than they used to be already.
Contribution of marketing to success of the organisation
Marketing is an important ingredient in the management of the function in order to gain
effectiveness for a brand. This is necessary from the point of view of developing a better brand
image and emerging as a trend in the existing market situation. The policies are important
enough for developing a role in the market and allowing improvement in order to gain a better
position. The purpose of a company is to deal with the marketing effectiveness and gearing up
with the issue by understanding the contribution of the marketing success in the organization.
This is amongst the most necessary and possible strategy in the market. The purpose here is to
gain the marketing opportunities and providing with the successful organizational role. The
effective marketing strategy involves a better implementation of digital marketing strategies.
These strategies are important enough for generating brand awareness and matching up with the
individual expectations. The purpose is to attain basic marketing policies and attaining a
designated role which will help in improving the organizational performance and gaining an
outcome that will help in ensuring consequent result. The overall necessity of the brand is to
manage itself in order to be successful.

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Conclusion and recommendations
There are abundant of chances for Topman’s to open stores in the worldwide market. This will
help in expanding the end number of chance for the brand. They should concentrate more on the
advancement and marking methodologies. It is clear that the limited time methodologies will
enable the brand to achieve a maintainable market to put. They should centre on the key area as
it will enable the brand in picking up a noteworthy market to share. In the profoundly aggressive
market it is fitting to work in an effective way by finding stores at a superior place by drawing in
new clients. Ultimately it needs to create procedures by enhancing the brand picture. This will
enable the brand in picking up a noteworthy market to position
To close it is apparent that Topman’s is performing in a productive way looking onto the present
circumstances. The report has productively assessed every one of the techniques important to
enhance the market standing. The brand needs to create itself looking onto the economic
situations. This will help the brand in picking up a noteworthy position in the market.

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References
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Australia.
Armstrong, G., Kotler, P., Harker, M., and Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Babin, B. J., and Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning.
Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.
Boone, L. E., and Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Brohi, H., Prithiani, J., Abbas, Z., Bhutto, A. H., and Chawla, S. K. (2016). Strategic Marketing
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De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes.
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Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.
Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.
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Kotler, P., Keller, K. L., Manceau, D., and Hémonnet-Goujot, A. (2015). Marketing
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Lantos, G. P. (2015). Consumer behavior in action: Real-life applications for marketing
managers. Routledge.

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Mullen, B., and Johnson, C. (2013). The psychology of consumer behavior. Psychology Press.
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