Marketing, Communication and Branding for Selfridge: Grow with Sustainable Products

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MARKETING,
COMMUNICATION AND
BRANDING

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INTRODUCTION
Marketing is the concept which is defined as the ways in
which the business organisation can communicate to its
customers in an effective and efficient way. It is very
important for the business enterprises to use the right form
of media in order to communicate of the message or
information to the customers. There are various methods
which can be utilised by the organisation in order to
attract customers

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ABOUT THE BRAND
Introduce the brand/product or
service the brand history
As for this presentation the company which is taken
into consideration is Selfridge which is the chain of
high ended department stores in the United
Kingdom. The company was established by Harry
Gordon Selfridge. This is collective international
department stores which is dealing in the fashion
retail in order to provide with the variety of products
to its customers. The company has the collection of
clothing, accessories, toys and gifts for all kind of
people.

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CAMPAIGN CONCEPT BUILD
What is the aim of the campaign?
S- In order to increase the sales of the
company and gain the competitive
advantage
M- the target is measurable by
adopting the marketing techniques in
order to promote the product
A- It has been achievable where the
large number of audiences is targeted
in order to achieve growth and
success.
R- the target and the objective are
relevant because the sustainable
products have wide scope in the
market.
T- The time frame is to achieve the
goals and objectives within one year
Who is the audience you aim
to
target? – the target audience for the
product which has been produced will be
the all-age group of people between 15-
40.
Age range: 15-40.
Gender: Both male and
females
Consumer Description: the
consumer will be both
working and non working
What is the title of the
campaign?
Grow with sustainable
products
What is the message you
want to tell? And how does
this connect with the
target audience.
It is very important to understand the
importance of sustainability and the
people should understand how to use
the material again in order to produce
the sustainable items. Also the
company wants to deliver the latest