Marketing Strategies and Endeavors | Report

Running head: MARKETING
MARKETING
Name of the Student
Name of the University
Author Note

MARKETING
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Table of Contents
Introduction......................................................................................................................................2
Evaluation of the marketing activities.............................................................................................3
Critical analysis of the manner in which the enterprise can create and deliver market based value
to the primary stakeholders of the company through innovative marketing strategies...................7
Evaluation of the use of proper communication in order to highlight the role of the marketing. .10
Considering the impact of the decisions on the existing employees and evaluating all concerns.
Resources available with the enterprise.........................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

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Introduction
The Kerry Group can be understood to be an Irish based publically traded multinational
enterprise which has over $7 billion annual revenue. In line of this, it can be essentially
mentioned that the firm has an extensive portfolio of ingredients, flavors as well as consumers
goods (Bitfood.com 2019). In line with this, it is a leading consumer supplier and foods
processor. The enterprise has over 150 manufacturing facilities across the enterprise and
employed over 24000 people. The firm has got into partnerships with mega corporations with the
various Unilever, Kellogg’s, Burger King and Mc Donald’s with adequate revenue which
streams across various global markets (Kerrygroup.com 2019).
The Kerry as an enterprise has undertaken various initiatives in order to ensure that it is
able to walk towards a bright future and in association of this, it is being able to operate in a
manner such that the environmental, market as well as community sustainability can be
maintained adequately. The Kerry has been able to recognize the need to measure these overall
pillars so that the best practices can be undertaken adequately (Bloomberg.com 2019). The
enterprise has been successfully able to develop various metrics as the baseline and has planned
various significant improvements in line with which, it will be able to engage in better offerings
and in line with this, and it has been able to commit successfully to sustainability. The enterprise
has planned to invest long term into overall corporate social responsibility and this can be
considered to be a part of their overall long term strategy with the help of which they will be able
to engage in aforementioned programs successfully.
The main aim of the report is to outline the various marketing strategies and endeavors
which are being undertaken by the enterprise in order to carry out the different marketing

MARKETING
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activities and how the enterprise will be able to create and deliver value in the organization. In
consideration with this the influence of these marketing activities on the welfare of the overall
employees will also be assessed accordingly.
Evaluation of the marketing activities
In order to ensure that the firm will be able to attain long term success in the business
environment and is also being able to see to it that the marketing plan which is being adopted by
the enterprise is being able to ensure that it is being able to meet up with the needs of the various
customers present, the enterprise had come up with a sound plan with the help of which the
marketing activities can be carried out easily (Ansoff et al. 2018). The firm made use of the 4P
marketing in order to ensure that it is successfully able to develop the plans related to the
Product, Price, Place and promotion. The product which the enterprise has decided to sell can be
stated to be the development of the meat substitute readymade meals. As these meals are sold in
Fresh or the Frozen categories, the enterprise ensured that, they are being able to come up with
various products with the help of which they will be able to target the different vegan customers
who are present successfully.
According to E Jerome McCarthy (1960), with respect to the marketing activity, the
product design has been undertaken adequately and the fresh product needs to align accordingly
with the `Kerry` branding in the right way. The reason why the firm is using the fresh products
offering is because the fresh items are considered to be healthier as well as tastier options.
Additionally, although the firm plans to come up with the Frozen version of the products, the
Frozen aspect could have a negative influence of the brand name of the enterprise. Hence, as per
Ethiraj, Gambardella and Helfat (2017), the decision which is undertaken by Kerry to market the