Marketing Strategy for a Pizza Company

This assignment explores a marketing strategy for a small pizza company seeking to increase sales. The suggested strategy involves forming a strategic partnership with Red Bull, leveraging its brand recognition and market share to complement the pizza offering. The analysis examines the advantages of this collaboration for both companies, including expanded customer base, economies of scale, and potential for global expansion. The paper also discusses how the partnership can benefit from Red Bull's existing reputation and distribution networks.

Running Head: MARKETING STRATEGY 1
Marketing Strategy
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Institution:

MARKETING STRATEGY 2
In the process of running a business, one needs to consider alternatives that would help
the business thrive into making profits. If a firm does not enjoy a large market share, it needs to
come up with other relative alternatives that would help in ensuring an escalation in sales, which
is a key objective of most or all business entities in the world. As for the case of the pizza
company mentioned, it is not a big company but part of a company which has multiple brands in
Australia and in international markets and expanding (Hollensen, 2015).
In order to promote its sales, one idea to be adopted is that of forming a strategic
partnership with Red bull. Red bull is an already established brand which enjoys a larger market
share not only in Australia but in the world at large. Keeping in mind that pizza and red bull are
complementary goods, selling of red bull in store that sell pizza will mean that sales of pizza will
escalate since people will tend to consume the two together (Cornil and Krishna, 2017). This will
be a mechanism of enlarging their consumer base. This will as well help strengthen the non
performing aspect of the pizza company.
Red bull by virtue of being a worldwide brand, is a market leader. This means that it’s a
reputable brand in the industry. This means it can get avenues of expansion from potential
lenders as well as financiers. The pizza company can use this as a niche to access new customer
bases by choosing to work with Red bull in its plans of expansion to other regions within and
outside Australia, this will help advertise the brand as well as create market for pizza in the
regions where red bull has expanded to(Bodie, 2013).
Red bull enjoys a larger market share as compared to the pizza company in context. This
is well exhibited by the various users of red bull ranging from avenues of sports to entertainment
as well as youths mainly university students. This means that working with red bull company
will mean that the pizza company will enjoy the market of red bull. This is because Red bull

MARKETING STRATEGY 3
enjoys economies of scale, focuses on maintaining quality to retain and attract more customers
and has that market power, all of which will be advantageous to the pizza firm.
Globalizing the sales of red bull to Domino retails in and around Australia is as well a
strategic move as this will benefit red bull company as well as the pizza firm. Bearing in mind
that Red bull is a worldwide recognized brand, coping in such niches won’t be an issue since
most consumers have heard about or even used red bull as an energy drink. This will mean that
the market for pizza will increase as most of the users of red bull will as well be interested in
consuming pizza as such, escalating sales hence bringing about profitability (McDonald and
Wilson, 2016).
In conclusion, close working with red bull will earn the pizza more credit as it will able to
enjoy the market share, economies of scale as well expand on sales thereby generating more
revenue.

MARKETING STRATEGY 4
References
Bodie, Z. (2013). Investments. McGraw-Hill.
Cornil, Y., Chandon, P., & Krishna, A. (2017). Does Red Bull give wings to vodka? Placebo
effects of marketing labels on perceived intoxication and risky attitudes and behaviors.
Journal of Consumer Psychology.
Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.
McDonald, M., & Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from
them. John Wiley & Sons.