Comparative Analysis of Marketing Strategies of Dove and Baylis and Harding Hand Wash/Soap
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This report compares the marketing strategies of Dove and Baylis and Harding hand wash/soap, including target market, products, price, place, and promotion. It also provides recommendations for both companies to improve their marketing efforts.
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MG412 Principles Of Marketing
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Executive summary The main purpose of conducting research that could compare more about marketing strategies into two different brands dove and Baylis and Harding hand wash/soap. Both the given company that are being known as popular brand with having amazing goods and quality of products with wide range of consumer globally. This could be summarizes about that how pricing strategy of business needed to be made and how the buying behaviour and spending capacity towards their products and services. This may also help the consumer in the brands for longer duration and gaining much competitive advantage as well. TABLE OF CONTENTS INTRODUCTION...........................................................................................................................4 MAIN BODY..................................................................................................................................4
INTRODUCTION Marketing that can be defined as business efforts for promoting the goods and services with rising the brand and keeping awareness about many products and services. Dove came around 1957, with having 40.5% market share and that have been raised with revenues by 18% as compared with last year. Baylis and Harding is being very popular brand and have the market share with 19 bn revenues in 2005. While present study is being to compare about dove and Baylis and Harding target segment and marketing activities. MAIN BODY FINDING This lead the main chapter about the secondary research method for comparing among the marketing efforts of hand wash/soap among the products of dove and Baylis and Harding. Target market Target which being the main elements, companies that can get comparison among their products and services those who basically take some high interest with company brand retain for some long duration. Dove is the popular that could provide cosmetic, personalized item for the large consumer globally (Wang,2021). The main target for the dove is female people with having 18 to 35. They always emphasis about how the health and facer that could keep them glow with aim for smell great. Trust and confidence were declining among the crowd. They were expected to carry importance to dove's hair care items and draw in with crowd. Being surrounded by design and excellence brands, persuade ladies to be faithful and in consistent conversation was troublesome. Baylis and Harding and dove are biggest competitors. The main targets for the Baylis and Harding is female candidates look for their skin, health and beauty. As company is being more targeting to people with having criteria and education and life styles. Lifestyles of consumer influencers their buying choice and target out the women with some modern styles and use some of the deodorant often (Muhammedrisaevna,Bayazovna and Kakhramonovna,2020). The company that could also keep them for working with strategy and make sure for having middle income people and products for having the proper growth and keep them for working with estimation about various products.
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Products Levitt's model that could considered as great framework that could applied by many of the companies for their product and services. Dove that could create more about the emotional connection with its buyers. That emotional connection which makes consumer for being more loyal to the company. This could promote their soap/hand wash with making the products connection with the women and keeping their females more targeted about present skin sensitiveness so that female consumer can easily get attracted towards the brand those having with companies (Sheth,2020). Company products have much great packaging which keep attracts towards their customer. While Baylis and Harding always emphasis with having quick delivery of products so that consumer do not raise any complain again their late delivery about products and services. Aakar model which establish about brand personality that compare one brand with some other brand products. Dove raised more about personality honesty brand on the other hand, Baylis and Harding have developed its cheerful personality. While dove have spirited about the personality whereas, Baylis and Harding is being more imaginative personality that could hold by the organization. Both the company required for having their high range of products and service through which they can easily come to know about how usually they have to deal. This must be also essential for knowing about their concepts and make sure for having their growth and opportunities for taking market position. Price This considered as important elements that could keep some great influence over the consumer choice and marketing outcome of keeping some high business unit. Premium pricing strategy that is being used by the dove for their customer satisfaction. It always keep the changes for their price according to the demand of products for the deodorant products. This cold always emphasis while by offering the quality products and reveals about the company value for having money chance that could be required charging premium price for soap/hand wash is worthy (Li, Larimoand Leonidou,2021). As women like to get more sensitive products and services for that they can spend more and more. Baylis and Harding keeps support of skimming pricing tactic through which they can make their looks towards buyers pocket and offers them such product which are being more affordable for them. Basically, it offers the qualityproducts to women who can afford rates than with high consumer are connected with their brand since with some longer duration. Moreover, dove sells their products through using the online channels as well
with high charging price on this platform whereas Baylis and Harding keep low prices and sells their soap/hand wash product with online platforms. The company always keep their price nominal for its store and dove that could keep high in order with competitive advantage. (in pounds) DoveBaylis and harding 80ml2520 200 ml7496 100 ml233183 It could be summarizing that dive is bring their products with high price and keep their loyal customer for buying their products only (Giyazovaand Zayniev,2020). Whereas, Baylis and Harding skimming pricing strategy through which they can easily buy their more high products and services and also help their business for keeping attraction with customer for longer duration. Place Dove which could keep the assistance for traditional offline distribution channels. While this could also help the organization for knowing about their targeting customer and make sure for their developing more high products and services. Moreover, dove that could use many more online platforms and make their large supply chain network which help business in reaching out with some large consumer. Baylis and Harding uses retail distribution channels. It sells more soap/hand wash products to retailers and sells to their consumer (Kumar,2020). Mainly, this could deliver their products as super market and major at hyper market. This consumer get more desired about time for which they can easily buy their more products and come to know about their business goals and objective. While having such things the company that can easily keep their targeted with audience and keep high sources for their business. Promotion Promotion which considered the essential elements through which the companies that could keep their products and services advertising. Dove that could take assistances of distract promotional strategy and this always work with having concentrates through which the real and target people that could work for them. Firm also involve with having real world in order for promoting their products and services. The company that can make the proper use of channels
such as TV or radio channels in order for keeping the high promotion activities and make sure for having their goals and objective concepts. While this could be the best way for making or creating relationship among their consumer and make them with many aware with its products and many other services. Baylis and Harding assistance for using social media platform for promoting their brands. It could take more great presence through face book, twitter and many other social media sites. It uploads the amazing videos on various sites through which the consumer that could keep their attention and try to buy their products and services (Ali and Anwar,2021). Furthermore, sales campaign that have been also used by the organization for keeping their high sales promotion activities and enhances the interaction with customer. While this could make sure about their business for bringing more succession about its global market in some significant manner. Recommendation While this could be seems that dove should also keep their focus towards the skimming pricing strategy through which how they can make their customer for working with many things. TV, radio advertisement should being highly used by dove and social media used by Baylis and Harding for promotion. While having such things this must be also important for keeping personality and cheerful personality for achieving the target goals and objective. Dove and Baylis and Harding should invest more in marketing activities through which it can perform well in market and keep their attract customer with some new buyers (Rust,2020). As this both are also required for working with promotional strategy in which they can keep their products and services with better sites and make their websites with traffic free so that consumer can easily make their searching. This could also make sure for having their high or better elements through using their activities through which they can easily take guarantee for working and make sure for keeping some high features about their people who are being interested at their products and services. Baylis and Harding should also improve pricing tactics and must design new rewards programme for their customer in buying some better products and services.
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CONCLUSION From the above report it had been concluded that, marketing must play the important role through which the business goals and objective that can be achieved. While making the proper use of 4ps through which they can easily keep their customer knowledge and also help them for knowing about their company products and services. This could also help for knowing about their potential customer who can easily buy their products while by having the valuable or affordable prices with them.
REFERENCES Books and journals Ali, B.J. and Anwar, G., 2021. Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision.Ali, BJ, & Anwar, G.(2021). Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision. International journal of Rural Development, Environment and Health Research.5(2). pp.26-39. Giyazova, N.B. and Zayniev, A.A., 2020. Types of marketing communications and their classification. InInternational scientific review of the problems of economics, finance and management(pp. 32-38). Kumar, T.S., 2020. Data mining based marketing decision support system using hybrid machine learning algorithm.Journal of Artificial Intelligence.2(03). pp.185-193. Li, F., Larimo, J. and Leonidou, L.C., 2021. Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.Journal of the Academy of Marketing Science.49(1). pp.51-70. Muhammedrisaevna, T.M.S., Bayazovna, G.N. and Kakhramonovna, D.A., 2020. Goal and objectives of integrated marketing communications.Economics. (2 (45)). Rust, R.T., 2020. The future of marketing.International Journal of Research in Marketing.37(1). pp.15-26. Sheth, J.N., 2020. Borderless media: Rethinking international marketing.Journal of International Marketing,28(1), pp.3-12. Wang, C.L., 2021. New frontiers and future directions in interactive marketing: inaugural Editorial.Journal of Research in Interactive Marketing. 1