Marketing Strategies for ENGO to Enter the Indian Market

   

Added on  2023-06-08

10 Pages705 Words176 Views
MARKETING
IN
INTERNATIO
NAL
Marketing Strategies for ENGO to Enter the Indian Market_1
OBJECTIVES
ENGO enter the Indian market with some
objectives:
Provide the platform to the
Entrepreneurs.
Brand awareness
Remove unemployment
Marketing Strategies for ENGO to Enter the Indian Market_2
Pestle analysis of India
Political factor-
• India contribute for the Industry profit.
• India is influenced by the many factors these are government
policies, political interest and several political parties.
• Well developed tax system which imposed the taxes (Siguaw,
and Simpson, 2015).
Economic factor
• Government of India allow the foreign companies to enter
the Indian market.
• Government of India make the policies these are
liberalisation of foreign capital and formation of FIBP.
• Unemployment rate of the economy is increasing
Social factor
• The population of India is rising continuously
• India offers the cheap labour cost and the labour force
Technological factor
• India is the third most technological advance country in the
world
• India has an advance technology
Marketing Strategies for ENGO to Enter the Indian Market_3

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