Marketing Strategies for Houzit: Opportunities and Implementation

Running Head: MARKET PLAN 0
HOUZIT
MARKET PLAN
7/14/2018

Market Plan 1
Executive Summary
Houzit is a 50 years old organization dealing in bathroom and bedroom fittings, mirrors
and decorative items with around 15 stores in the Brisbane, a city in Australia. The head
office of the company is in Milton which controls and manages all the stores.
In this report, there is an exploration of various new marketing strategies which help the
Houzit in achieving its strategic goals and objectives.
In addition, various market opportunities are also being analyzed which are aligned with
the strategic goal of the company and help in achieving the mission.

Market Plan 2
Table of Contents
Organization overview...............................................................................................................3
Current size, capabilities, and resource of the company including the strengths and
weakness................................................................................................................................3
Gaps between the objectives and the current capabilities and resources...............................4
Analyzing Opportunities and evaluating with risk and benefits................................................4
LIFE CYCLE MODEL –.......................................................................................................6
Important tactics for implementation of the strategy.................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8