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Marketing Strategies and Opportunities for Gloss Essence

   

Added on  2023-06-23

16 Pages1181 Words314 Views
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Marketing Strategies and Opportunities for Gloss Essence_1

Introduction
Product Description:
"Gloss Essence" lip gloss: stunning shades + nourishing
ingredients for a lustrous pout
Perfect balance of color, shine, and lip care
Key Features:
Radiant Colors and Luminous Shine
Nourishing and Hydrating Formula
Comfortable and Non-Sticky Texture
Long-lasting and Fade-resistant
SPF Protection
Target Market:
Beauty enthusiasts and trend-conscious individuals
Those seeking a versatile lip product with color, shine, and lip care
benefits
Marketing Strategies and Opportunities for Gloss Essence_2

Core Concepts of Marketing
Needs: Understanding consumer needs is essential in
marketing. Needs refer to the basic requirements or
desires that individuals seek to fulfill.
Wants: Wants are specific preferences or desires shaped
by cultural, social, and individual factors. They are
influenced by personal tastes, aspirations, and
experiences.
Demand: Demand is created when wants are backed by
the willingness and ability of consumers to purchase a
product or service.
Market: A market consists of potential buyers for a
specific product or service, where the exchange of goods
and services takes place between buyers and sellers.
Value: Value is the perceived benefit or worth that
consumers derive from a product or service in relation to
its cost. Providing superior value is crucial for customer
satisfaction and loyalty.
Marketing Strategies and Opportunities for Gloss Essence_3

How Core Marketing Concepts
Applies in Unilever
Needs and Wants: Understanding and fulfilling consumer
needs and wants through extensive research and analysis.
Demand: Creating and stimulating demand for Unilever's
products through effective marketing strategies.
Market: Operating in diverse markets globally and
utilizing market segmentation to tailor products and
marketing approaches.
Value: Providing superior value to customers through
high-quality products and emphasizing affordability,
functionality, and sustainability.
Customer Relationships: Placing a strong emphasis on
building and maintaining customer relationships through
loyalty programs, personalized communication, and
responsive customer service.
Marketing Strategies and Opportunities for Gloss Essence_4

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